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TMCNet:  Extraprise and ReachForce Form Partnership to Provide Business Data Integration Capabilities to B2B Marketers

[November 07, 2012]

Extraprise and ReachForce Form Partnership to Provide Business Data Integration Capabilities to B2B Marketers

ORLANDO, Fla., Nov. 7, 2012 /PRNewswire via COMTEX/ -- Eloqua Experience 2012 -- Extraprise, the leader in right time revenue optimization services for B2B and B2C enterprises and ReachForce, innovator in marketing data enrichment for lead generation, today announced a partnership that will bring business data integration (BDI) capabilities to B2B marketers. Through this alliance, and by being fully integrated with Eloqua, Extraprise's B2B clients will be able to utilize real-time and periodic match and append capabilities that are critical to driving a data strategy based on data augmentation and data append best practices. Under the agreement, ReachForce's SmartFormsTM(TM) technology will be made available to Extraprise clients, as part of their closed loop sales and marketing environment, to fuel demand generation and nurture programs.


(Logo: http://photos.prnewswire.com/prnh/20110816/NE52398LOGO) "Our worldwide clients continue to look to Extraprise to drive multi-channel marketing campaigns at the right time, in the right places, throughout the customer lifecycle," said Joe Cordo, Chief Marketing Officer at Extraprise. "By partnering with ReachForce, we are enabling our clients to increase conversions, decrease costs and improve revenue performance." Designed specifically for B2B marketers, SmartForms is a marketing data enrichment solution that appends data in real-time as leads are submitted. Whether for webinar registration, paid search landing pages, content marketing, email response landing pages or contact forms, SmartForms enables marketers to build simple landing pages to increase conversions, without losing rich firmographic and demographic data that ensures sophisticated segmentation and accurate lead routing.

In addition to SmartForms, Extraprise clients will be able to implement more comprehensive data strategies through the use of ReachForce's Data Cleansing & Appending and its Precision Contact Targeting Services.

"B2B marketers turn to ReachForce's powerful marketing data solutions in order to increase marketing effectiveness," said Justin England, VP Business Development & Alliances at ReachForce. "By combining greater appended data with Extraprise's right time optimization services, marketers can segment and nurture leads more effectively, increasing the quantity and speed of lead conversions." Offering an expansive list of its i2i marketing services spanning data management, customer intelligence, marketing strategy, lead generation, lead nurturing and qualification and marketing operations, Extraprise services are scalable and seamlessly compatible with marketing automation and CRM solutions. Clients of all levels of marketing maturity have the flexibility to start and grow with the services they need.

About ReachForce ReachForce delivers cloud-based software and B2B marketing data enrichment and data cleansing services for accelerated lead generation from inbound, outbound, and database marketing initiatives. Over 400 leading companies including Dassault Systems, GXS, Marketo, ReadyTalk, and TripAdvisor use ReachForce to optimize their lead scoring, nurturing, targeting and routing thereby improving return on their investment in marketing automation systems and increasing revenue and results. For more information on marketing data strategies, visit our site at http://www.reachforce.com, our blog at http://blog.reachforce.com/ or follow us on Twitter http://twitter.com/#/reachforce.

About Extraprise Group Inc. Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, offering the only suite of demand generation services that combines customer intelligence with multi-channel marketing campaigns at the right time in the customer life cycle. Spanning a comprehensive suite of services from lead generation to nurturing/brand loyalty to closed sale, and up-sell and cross-sell, Extraprise's i2i demand generation services are suitable for clients at all levels of marketing maturity. Delivered through its Guaranteed Success Program as a hosted or on premise service, Extraprise continually meets the evolving marketing needs of its customers by driving tens of millions of customer interactions resulting in hundreds of thousands of buying opportunities from every country and continent. For more information, visit www.extraprise.com or call +1(888) i2iMKTG.

Extraprise is a registered trademark of Extraprise Group Inc. All other trademarks are the property of their respective owners. Copyright © 2012 Extraprise Group Inc. All rights reserved.

MEDIA CONTACTS: For Extraprise Chris McCoin or Richard Smith McCoin & Smith Communications LLC 508-429-5988 (Chris) or 978-433-3304 (Rick) chris@mccoinsmith.com or rick@mccoinsmith.com For ReachForce Mary Firme ReachForce 512-327-9000 maryfirme@reachforce.com SOURCE Extraprise

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