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TMCNet:  KEO Marketing Introduces B2B Marketing Success Formula

[December 03, 2012]

KEO Marketing Introduces B2B Marketing Success Formula

Dec 03, 2012 (Close-Up Media via COMTEX) -- Providing differentiation and focus to business-to-business (B2B) technology industry members seeking to increase leads and sales, KEO Marketing unveiled its B2B Marketing Success Formula.

By taking a strategic approach to identifying gaps in marketing strategies, KEO Marketing said the Formula results in a system for success that maximizes stretched marketing budgets and significantly increases return on investment.

"You'll often find that B2B marketers will focus on one aspect of marketing at a time, such as a website or email campaign," said Sheila Kloefkorn, president, KEO Marketing. "Our B2B Marketing Success Formula sets marketing teams up for success by looking at the entire marketing environment and focusing on the desired outcome. As we have shown through client results, this approach can double and even triple leads and sales when supported by the proper infrastructure, messaging and analytics." According to a release, the KEO Marketing B2B Marketing Success Formula encompasses: -Differentiated Insight Selling Strategy -Inbound Marketing / Lead Generation -Educational Content Marketing -Marketing Automation and Lead Nurturing -Mobile, Local, Social "Working with KEO Marketing gave us the insight we needed to drive our e-marketing strategy forward," said Al Maag, chief communications officer, Avnet. "It takes proven experience and a thorough understanding of the marketplace to make heads or tails out of the constantly changing digital marketing landscape. What we found was that KEO Marketing not only had the knowledge, they were able to help us communicate benefits and execute on the transformation we needed to dramatically enhance our results." KEO Marketing is a full service business-to-business (B2B) marketing agency focusing on creating and executing disruptive strategies that separate its clients from the competition.



More information: www.keomarketing.com ((Comments on this story may be sent to newsdesk@closeupmedia.com))

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