|[December 17, 2012]
TechTarget Acquires LeMagIT, a Leading French IT Media Brand
NEWTON, Mass. --(Business Wire)--
Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announces
it has acquired the websites and product offerings of LeMagIT, a
strategic partner with TechTarget since 2010. The acquisition
strengthens TechTarget's value proposition to deliver focused content,
targeted audiences and innovative capabilities to enterprise IT
providers trying to make progress in Europe.
Since its launch in 2008, LeMagIT's network of sites has offered
French-language news and analysis for IT decision makers on core
enterprise IT topics such as cloud computing, virtualization, security,
and storage and attracts over 250,000 visits per month. The existing
management and editorial team of LeMagIT, led by Chairman Eric Ochs, and
Founder and Chief Operating Officer David Castaneira, will be remaining
with the company and working with TechTarget to continue to grow its
French business. Ochs, who was formerly CEO at IDG France, and
Castaneira, formerly the Online Director at IDG France, have over 30
years combined experience in online publishing and extensive expertise
in serving the information needs of French IT decision makers and the
technology marketers looking to reach them.
LeMagIT's network includes the following in-depth technology media
as well as an IT white paper and webcast library, LesSourcesIT.fr.
Over 60,000 registered IT rofessionals have benefitted from LeMagIT's
blend of independent editorial coverage from an experienced editorial
team based in Paris, and decision-support content from key technology
This acquisition provides TechTarget with an on-the-ground sales and
editorial presence in a key European market, and further expands the
Company's already-robust program delivery capabilities.
"Our EMEA-based business continues to see very strong growth, and this
acquisition is a further investment in our capabilities there," said
Greg Strakosch, CEO, TechTarget. "It is also a continuation of our
strategy of having direct operations in the major markets across the
world, giving our advertisers the ability to run integrated campaigns
across multiple geographies."
The acquisition complements TechTarget's existing offerings in the
region, which generate over 500,000 EMEA sales leads for technology
vendors annually through ComputerWeekly.com
and more than a dozen targeted websites in English, German, French,
Spanish, and Italian covering a wide range of targeted information
"LeMagIT has been a very effective partner for us and our customers, and
we are looking forward to working more closely with them to further
accelerate our growth in France," said Bill Crowley, Senior Vice
President of International for TechTarget. "We are excited about the
potential that results from combining their deep editorial coverage and
reach to key IT decision makers with our core capabilities in developing
audiences and lead generation expertise."
Acquiring these targeted LeMagIT websites helps further expand
TechTarget's major international growth initiatives. In the last several
years, TechTarget has opened offices in London, Beijing, Singapore and
Sydney and now offers advertisers the ability to advertise on more than
60 country-specific web sites.
(NASDAQ: TTGT) is the online intersection of serious technology buyers,
targeted technical content and technology providers worldwide. Our
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Activity Intelligence™ platform, redefines how technology marketers view
and engage technology buyers based on their active projects, specific
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technology-specific websites and a wide selection of custom advertising,
branding, and lead generation solutions, TechTarget delivers
unparalleled reach and innovative opportunities to drive technology
marketing success around the world.
TechTarget has offices in Atlanta, Beijing, Boston, Cincinnati, London,
Paris, San Francisco, Singapore and Sydney.
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