|[January 08, 2013]
Mercury Media Acquires iMarketing to Establish the Largest Independent Integrated Performance Marketing Agency in the U.S.
SANTA MONICA, Calif. --(Business Wire)--
Mercury Media, a leading direct response television media agency, today
announced that it has acquired iMarketing, a full service digital
agency, creating the largest independent online and offline performance
marketing agency in the country. The acquisition will enable Mercury
Media to offer fully integrated cross-channel media and marketing
solutions to cost-effectively drive sales, customer acquisition and lead
generation for its clients.
"Mercury Media's priority is to drive revenue growth for our clients
through results-driven media and superior service," said John Barnes,
CEO of Mercury Media. "The addition of iMarketing provides Mercury with
a full suite of digital services as well as a robust data analytics
platform that will enable Mercury to provide our clients with superior
insight and results. We are incredibly excited about the addition of
iMarketing as it puts us in an ideal position to take advantage of the
ongoing convergence of television and digital media."
iMarketing specializes in search marketing, online media planning and
buying, affiliate marketing, social media, mobile marketing, creative
and web development, research and analytics technology. iMarketing
generates more than $30 million of billings annually, providing customer
acquisition solutions to clients such as Dow Jones, eDiets, Hoveround,
Premier Care, Barclays, Yahoo!, Deal Chicken, and American Express (News - Alert)
Publishing. The company has been in business for almost 15 years and has
established an impressive record of success across a wide range of
product and service categories.
"Joining forces with Mercury Media was an easy decision for us. We've
partnered with them in the past and we share a lot of the same values,"
said Keith Kochberg, CEO of iMarketing. "Like Mercury, we are committed
to providing a high level of customer service and working hard to
maximize the performance of our client's campaigns. Together, we can
provide our clients with integrated solutions to advance their
businesses ad take advantage of the rapidly changing media environment
which will be driven by vast amounts of data, and a convergence of
television, online and mobile services."
Mercury can now provide its clients with integrated online and offline
services, cross-platform optimization, platform agnostic solutions,
integrated planning, consolidated reporting - all from a single source.
The company will service clients across the country with offices in
California, New York, New Jersey, Massachusetts, Illinois, and
"Mercury Media and iMarketing have represented Hoveround as respective
TV and Online Agencies of Record for years, so I have witnessed
firsthand the true expertise of each company," said Jeff Hilton, Vice
President of Marketing for Hoveround Corporation. "Their
combination of strong offline and online buying power, a mutual belief
in the importance of driving results, and the best customer service in
the business are a great fit for companies like ours. Hoveround has been
'test driving' this merger for years and we are excited to grow with
About Mercury Media:
Media is the largest independent, full service direct response media
agency in the country, headquartered in Santa Monica, California with
offices in Marlboro, Massachusetts and Philadelphia, Pennsylvania. The
agency was the first in its industry to launch the first full service
Hispanic direct response specialty practice, Mercury en Español, in
2009. Established in 1989, Mercury Media specializes in long form, and
short form direct response advertising and is committed to providing its
clients with best-in-class measured media solutions across multiple
platforms to achieve their strategic objectives and maximize their
return on investment. By leveraging its unparalleled experience in
direct response media and cutting edge analytics, the agency develops
and executes innovative media campaigns that deliver superior results.
For additional information regarding Mercury Media's clients, services
and expertise please visit: www.mercurymedia.com.
For original articles, please visit The Mercury Index Blog at www.mercurymedia.wordpress.com.
Follow us on Twitter (News - Alert): www.twitter.com/mercurymediadr.
About iMarketing LTD:
is a leading full-service online marketing agency delivering measurable
results for clients such as Yahoo!, Dow Jones, eDiets, and Hoveround.
iMarketing's innovative programs enable Fortune 500 and Media Metrix 100
companies to profitably acquire new customers and increase revenues
through a wide range of online channels, including search engine
marketing, search engine optimization, online media planning & buying,
affiliate marketing, social media marketing, creative, web development,
research, and technology. With a focus on ROI and proven experience
across multiple verticals, iMarketing has earned the trust of many blue
chip companies who demand accountability.
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