Snipp Announces Meredith Corporation's Midwest Living Magazine Will Feature Mobile Reader Response Program
WASHINGTON, DISTRICT OF COLUMBIA, Jan 23, 2013 (MARKETWIRE via COMTEX) --
Snipp Interactive Inc. (TSX VENTURE: SPN) (www.snipp.com), an
international provider of mobile technology solutions (Trading Symbol
SPN), will soon join forces with Meredith Corporation's Midwest
Living magazine. Beginning spring 2013, the national magazine will
use Snipp's Mobile Site Builder Solution to create mobile reader
response cards, a modern alternative to the traditional mail-based
Starting with the March/April 2013 issue (on sale March 5, 2013), the
new annual program will provide participating advertisers with
elegant, customized mobile websites in addition to ads placed in the
magazine. The mobile websites will feature a variety of different
actions readers may wish to undertake when engaging with the
advertiser, including: requesting additional collateral by mail or
email; contacting the advertiser directly; special deals and offers;
interacting with their social media pages; and watching a video or
connecting to the advertiser's website.
Readers interested in getting more information from a particular
advertiser no longer have to fill out lengthy paper-based forms, send
them in by mail, and then wait six to eight weeks for a response.
Instead, they can simply visit the advertiser's customized mobile
website to get the information they want. For example, using the
mobile website, readers would have the option of sending their email
address and immediately receive a digital version of the advertiser's
In addition to being more convenient for readers, the solution allows
advertisers to convert the leads much faster and more effectively.
Advertisers are immediately notified when readers make requests for
information. Additionally, the solution reduces advertisers'
expenditures on postage and printing.
Daren Mazzucca, Midwest Living's Publisher, said, "Marketers,
especially our travel clients, have relied on Midwest Living to
inspire and generate consumer interest leads. Snipp helps us to build
on that success by using mobile texting technology to provide our
advertisers with a quick and cost-effective lead generation tool. The
feature also gives our readers an instant real-time planning tool for
their next getaway or purchase."
Atul Sabharwal, Snipp's CEO and co-founder, said, "We are very
pleased to see the traction we are getting with our Mobile
Infrastructure and Site Builder solutions. To have another set of
Meredith publications sign on to use our solutions is a testament to
our shared efforts to mobilize traditional mail-based customer
About Midwest Living(R)
Midwest Living(R) magazine (www.midwestliving.com), published by
Meredith Corporation (NYSE: MDP), is a national media brand that
explores and celebrates the Midwest. Founded in 1987, Midwest
Living(R) is dedicated to providing a wealth of information and
inspiration across multiple platforms, including travel and events,
food and dining, and home and garden. Midwest Living(R) magazine,
which reaches over 4 million readers, is published bimonthly and has
a rate base of 950,000.
About Snipp Interactive Inc.
Snipp Interactive Inc. (www.snipp.com) builds mobile solutions for
brands to engage and interact with their customers. Snipp provides
print publishers, advertising agencies and corporate/consumer brands,
including Fortune 500 companies, with three main solution sets:
-- Response: Mobile activations that make offline campaigns more
-- Infrastructure: Tools to create scalable mobile destinations and
-- Validation: Mobile workflows to validate purchases and other customer
Snipp generates revenue by designing, constructing, implementing and
managing these mobile solutions for its customers. Snipp is
headquartered in Washington, D.C. with international operations in
Canada, Mexico and India.
Disclaimer for Forward-Looking Information
This press release contains forward-looking statements and
information that are based on the beliefs of management and reflect
Snipp Interactive Inc.'s current expectations. When used in this
press release, the words "estimate", "project", "belief",
"anticipate", "intend", "expect", "plan", "predict", "may" or
"should" and the negative of these words or such variations thereon
or comparable terminology are intended to identify forward-looking
statements and information. The forward-looking statements and
information in this press release include information relating to the
closing of the Qualifying Transaction. Such statements and
information reflect the current view of Snipp Interactive Inc. with
respect to risks and uncertainties that may cause actual results to
differ materially from those contemplated in those forward-looking
statements and information.
By their nature, forward-looking statements involve known and unknown
risks, uncertainties and other factors which may cause our actual
results, performance or achievements, or other future events, to be
materially different from any future results, performance or
achievements expressed or implied by such forward-looking statements.
Forward-looking statements are made based on management's beliefs,
estimates and opinions on the date that statements are made and Snipp
Interactive Inc. undertakes no obligation to update forward-looking
statements if these beliefs, estimates and opinions or other
circumstances should change. Investors are cautioned against
attributing undue certainty to forward-looking statements.
Snipp Interactive Inc. cautions that the foregoing list of material
factors is not exhaustive. When relying on Snipp Interactive Inc.'s
forward-looking statements and information to make decisions,
investors and others should carefully consider the foregoing factors
and other uncertainties and potential events. Snipp Interactive Inc.
has also assumed that material factors will not cause any
forward-looking statements and information to differ materially from
actual results or events. However, the list of these factors is not
exhaustive and is subject to change and there can be no assurance
that such assumptions will reflect the actual outcome of such items
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(as that term is defined in the policies of the TSX Venture Exchange)
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Snipp Interactive Inc.
SOURCE: Snipp Interactive Inc.
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