ReviMedia Launches AutoComparison.com, Empowering Car Buyers with Rich Information to Guide Purchase Decisions
New York, NY, Feb 05, 2013 (PRWeb.com via COMTEX) --
ReviMedia, Inc., a leading multinational performance-based marketing platform, today announced the launch of AutoComparison.com, a new car research portal which allows consumers to make side-by-side vehicle comparisons, read car reviews and request competitive quotes for vehicles.
ReviMedia launched AutoComparison.com to benefit end users, strongly focusing on model-vs-model comparisons. With access to a rich database of new and used vehicles, users are able to compare vehicle information based on criteria such as price, performance and safety. The site also offers users the option to obtain competitive quotes for new cars. Additionally, AutoComparisons.com features a group of automotive journalists who write expert reviews and news articles for the site. AutoComparison.com attracts organic traffic and generates high-quality automotive leads by offering unique and informative content.
"AutoComparison.com is a trusted brand with over 10,000 visitors a month and growing," said CEO Frans Van Hulle. "Automotive sales lead generation is a perfect match with ReviMedia's activities in the health, life and pet insurance vertical. Thanks to our sophisticated customer acquisition platform, ReviMedia has all the tools to verify and guarantee high quality automotive leads."
The automobile industry has experienced a significant shift in consumer behavior, with more and more car buyers using the Internet as a primary source of product information. A 2011 study on Online Automotive Buyer Behavior also revealed that 89 percent of car buyers found tips from other car owners most helpful in obtaining vehicle information. Direct car comparisons between brands and models was found to be the most commonly used method for making informed choices.
Following a soft launch in April 2012, AutoComparison.com is now being officially launched after a successful beta-period. Currently, more sophisticated car comparison tools are being developed to provide interactive comparisons. New content is added on a daily basis to keep car fans up to date with the latest news.
ReviMedia is a global leader in performance-based marketing, offering the latest technology in targeted lead generation to publishers and advertisers. ReviMedia's proprietary Lead Exchange Platform, LXP, offers a suite of innovative tools to optimize and automate the online lead generation process. ReviMedia operates in a wide range of verticals within the insurance and automotive industries and owns exclusive branded domains including BestQuotes.com, AutoComparison.com and PetPremium.com. With ReviMedia's proprietary brands and campaigns, the firm aims to convert online visitors into high-quality sales prospects, resulting in sales for lead buying customers. ReviMedia has offices in New York City, Panama City and Amsterdam.
For more information, please visit http://www.revimedia.com/.
Frans Van Hulle, CEO
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