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NetProspex Honored With SIIA Content CODiE Award for Best Business Directory
WALTHAM, MA, Feb 07, 2013 (MARKETWIRE via COMTEX) --
NetProspex, the leading provider of B2B sales and marketing data
services, today announced that it was named a winner in the 2013 SIIA
CODiE Awards for Best Business Directory. This marks the second year
in a row the company has been recognized by the SIIA, having won Best
Solution Integrating Content into Workflow and Best Lead Generation
Service at the 2012 awards.
NetProspex B2B data services help marketing and sales teams succeed
with their revenue generation programs. From targeted prospect lists
to comprehensive assessments on data quality and targeting accuracy,
NetProspex is the data partner of choice for B2B marketers looking to
realize greater business value from their contact data. The company
maintains a deep database of millions of crowd-sourced business
contacts verified by CleneStep(TM) technology, a proprietary
verification process that ensures accurate contact records. Thousands
of B2B organizations rely on NetProspex to fuel their high-performing
marketing and sales efforts and maximize the value of CRM and
marketing automation systems.
"Quality content in the form of complete demographic, firmographic,
and verified contact data sits at the heart of every successful
demand generation program. As our recent B2B Marketing Benchmark
Report demonstrates, many companies struggle mightily to manage all
of this data," said NetProspex President, Michael Bird. "Maintaining
up-to-date customer and prospect information requires vigilant data
cleansing of existing records. When this process is combined with the
addition of fresh sets of accurate prospect data, B2B organizations
can fully leverage modern sales and marketing technologies and
substantially increase their revenues. We are honored to receive our
third CODiE award and would like to thank both our customers, who
continually push us to improve, and the judges for the time and
effort they put into this process. Additionally, we would like to
congratulate one of our customers, OneSource, who was also named a
CODiE Awards winner in this category."
The Software & Information Industry Association (SIIA), the principal
trade association for the software and digital content industries
named NetProspex as a CODiE Award content winner, and the company was
also a finalist in the Best Lead Generation Solution and Best Crowd
Sourced Solution categories. Winners represent the information
industry's best products, technologies, and services created by or
for media, publishers, and information services providers. Winners
were announced during a special awards luncheon on January 31 in New
York City during the SIIA's annual flagship conference for
information industry leaders, IIS 2013: Breakthrough.
"We are especially pleased with the high-caliber of this year's CODiE
Awards winners. The products selected as finalists stand as a
testament to the dedication finalist companies have not only to meet,
but also to exceed their customer and partner expectations," noted
SIIA Vice President for the Content Division, Kathy Greenler Sexton.
"This was an extremely competitive year for the Content CODiE
Awards."
The SIIA CODiE Awards are the industry's only peer-reviewed awards
program. The first round review of all nominees is conducted by
media, publishing, and information services executives with
considerable industry expertise, including members of the industry,
analysts, media and bloggers, and bankers and investors. The judges
are responsible for selecting the CODiE Awards finalists. SIIA
members then vote on the finalist products and scores from both
rounds are tabulated to select the winners.
About NetProspex
NetProspex is the smarter B2B data partner, helping
marketing and sales organizations optimize their revenue impact by
lowering the barriers to database management. Thousands of B2B
organizations rely on NetProspex to acquire targeted prospects to
fuel high-performing marketing campaigns and create sales pipeline.
At the core of NetProspex is an innovative crowd-sourced database,
cleansed with proprietary CleneStep(TM) verification technology. The
company's free Data HealthScan offers insights about database
accuracy and relevance, while CleneProspex ensures valid contact
information. Marketers can enhance data with demographic and
firmographic information, including specific technologies used at
target accounts. For more information visit www.netprospex.com
About the SIIA CODiE(TM) Awards
The SIIA CODiE(TM) Awards were
established in 1986 by the Software & Information Industry
Association (SIIA), so that pioneers of the then-nascent software
industry could evaluate and honor each other's work. Since then, the
CODiE Awards program has carried out the same purpose -- to celebrate
the software and information industry's finest products and services.
Version 2.0 Communications:
Katelyn Holbrook
617.426.2222
Email Contact
SIIA Communications Contact:
Laura Greenback
410.533.1943
Email Contact
SOURCE: NetProspex
http://www2.marketwire.com/mw/emailprcntct id=D3F153FE2C2BF7CD
http://www2.marketwire.com/mw/emailprcntct id=2B302978B30C1F6C
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