Market Leader Customers Earn More Than Twice the Median Income of Typical NAR Members, According to Research
(Marketwire Via Acquire Media NewsEdge) KIRKLAND, WA -- (Marketwire) -- 02/12/13 --
Market Leader (NASDAQ: LEDR), a leader in online marketing and technology solutions for real estate professionals, announced findings today of a research study by Hemispheres Research which demonstrates that Market Leader customers earn more than twice the median income of the typical National Association of REALTORS® (NAR) member. According to the research, Market Leader customers earn $87,500 median income, compared to the $34,900 median income reported in the 2012 NAR Member Profile.
The study also demonstrated that broker/owners who use Market Leader earn 89 percent higher median income vs. the median NAR broker/owner.
"Congratulations to the more than 100,000 professionals who are using Market Leader throughout North America," said Ian Morris, CEO of Market Leader. "They are hard-working and successful, and we are very proud to provide them with comprehensive solutions that help them engage home buyers and sellers, and grow their business."
Market Leader customers nationwide report driving not just higher income, but greater marketing productivity at lower costs. This is true not just for real estate agents, but for real estate business owners as well.
"Market Leader has helped us double our sales volume," said Jim Browning of Realty Executives Mainstream in Port Charlotte, FL. "We did 493 closings last year, and 256 of them were from the Market Leader Business Suite. The numbers don't lie -- we wouldn't be having this success without Market Leader!"
More than 100,000 real estate professionals are also seeing powerful results with Market Leader's industry leading marketing and technology solutions.
"Once we started using the Market Leader platform, we were able to drop several other marketing services that together cost us more than $250 per month, all while actually increasing our lead volume by 42 percent from 2011 to 2012," said Brian Bendily of Keller Williams Realty Parishwide Partners in Monroe, LA.
About Market Leader
Market Leader, founded in 1999, provides innovative online technology and marketing solutions for real estate professionals across the United States and Canada. The company serves more than 100,000 real estate agents, brokerages and franchisors, offering complete end-to-end solutions that enable them to grow and manage their businesses. Market Leader customers earn more than twice the median income of the typical NAR member. Market Leader's subscription-based real estate marketing software -- including websites, contact management, a marketing center, and lead generation services -- helps customers generate a steady stream of prospects, plus provides the systems and training they need to convert those prospects into clients. In addition, the company's national consumer real estate sites, including www.realestate.com, give its customers access to millions of future home buyers and sellers, while providing consumers with free access to the information they seek.
For more information on Market Leader visit www.MarketLeader.com.
Heinz Marketing for Market Leader Inc.
Director of Investor Relations
Market Leader, Inc.
Source: Market Leader, Inc.
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