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TMCNet:  Australia-based The Digital Group Launches SputnikRed--A New Email Service Provider for Franchise and Agency Networks

[February 25, 2013]

Australia-based The Digital Group Launches SputnikRed--A New Email Service Provider for Franchise and Agency Networks

Melbourne, Australia, Feb 25, 2013 (PRWeb.com via COMTEX) -- The Digital Group (TDG), one of Australia's leading digital solutions companies, has launched the latest addition to its growing portfolio of services. Following 12 months of development, it recently launched SputnikRed--a unique email marketing platform that delivers organizations with fragmented databases the ability to run centralized email campaigns.


"From within our standard email service providing (ESP) division, Sendow.com.au, we realized that there was a significant gap in the marketplace," TDG Managing Director Ashley Farrugia explained. "We had clients across real estate and the franchise industry that complained that they couldn't run EDMs across their organization as they didn't own the various databases that resided in the branch or franchise outlets." "We believe that every problem represents an opportunity so we set about creating a solution. After considerable effort and testing, SputnikRed was launched," he added.

Farrugia furthered, "With a play on the centralized control of old day communism, SputnikRed delivers back centralized control of email marketing initiatives to the head office of such agency or franchise structures." "By using SputnikRed, an organization can develop and deploy a central email marketing campaign across hundreds or thousands of non-linked databases. Each agent or franchisee office has their own email template in SputnikRed, so, even though the campaign is developed and dispatched at head office level, the emails are shown as sent from the individual store or office of the agent or franchisee." According to Farrugia, SputnikRed allows client's head office to gain access to "full campaign reporting analysis across all of the combined databases, whilst at the agent or franchisee level, they can access activity reports specific to their individual database." "Our clients totally love the marketing flexibility that SputnikRed has delivered back to them," Farrugia stated. "And, to top it all off, SputnikRed operates on the Amazon SES platform - ensuring the highest delivery rates in the marketplace - which as we all know, equals higher ROI." Melbourne-headquartered TDG offers a unique "one-stop" online facilitation business. It helps businesses and organizations in all aspects of their online business and growth strategy.

TDG's expertise in the online area stems partially from its own experiences in launching, growing and operating the following websites: DealMonkey - Australia's largest aggregation site of daily deals DealFREE - Australia's only daily deal site requiring no upfront financial commitment PETBox - Australia's only vertical aggregating product specials in the pet vertical All the Catalogues - An aggregation site of all retail-based catalogues published in Australia Doggish - Australia's number one ranked classified site for the sale/purchase of dogs Horsez - A leading Australian site for the sale/purchase of horses Farrugia concluded, "For every problem a client may encounter, or every strategy they may wish to pursue, we have a bank of knowledge and expertise compiled from the hardest teacher of all-- first-hand experience." TDG offers cloud hosting on Amazon Web Services (AWS) via Everesthosting.com.au.

The digital solutions firm sets itself further apart in the Australian digital space by also offering email marketing solutions via Sendnow - also deployed on the Amazon SES platform It also has one of the largest digital marketing teams in Australia. The group manages nearly two million non-incentivized email addresses and offers some powerful solutions across EDMs, co-registrations, lead generation, member acquisition, post-sale web traffic, SEO and SEA.

For more information about TDG, visit http://www.thedigitalgroup.com.au.

To get started on SputnikRed, log on to http://www.sputnikred.com.

Read the full story at http://www.prweb.com/releases/email/marketing/prweb10442010.htm PRWeb.com

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