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TMCNet:  CLIQ Digital to Leverage ModusLink for Mobile Gaming and Entertainment Applications Support

[February 26, 2013]

CLIQ Digital to Leverage ModusLink for Mobile Gaming and Entertainment Applications Support

Feb 26, 2013 (Close-Up Media via COMTEX) -- ModusLink Global Solutions Inc. and CLIQ Digital have announced an agreement for ModusLink to provide live support services for CLIQ Digital's mobile entertainment and gaming customers across Asia.


In a release, the companies said that CLIQ Digital's products include free and premium games, content subscriptions and advertising and lead-generation programs. From a single centralized contact center in Singapore, ModusLink will manage incoming technical and billing questions from CLIQ's customers throughout the region in English, Bahasa, Mandarin and Cantonese.

"CLIQ Digital is a fast-growing, international company and our apps are designed for multiple mobile operating systems and hardware platforms," said Thomas Kothuis, chief operating officer, CLIQ Digital. "We need a customer support infrastructure that can manage this high number of variables and that can also grow with us. We were impressed by ModusLink's ability to quickly add languages and capacity to the Singapore contact center as we expand our footprint in the Asian market." "ModusLink's contact center will automatically match the location of an incoming number with the right agent, so that CLIQ Digital's customers can communicate in their native language and quickly have issues resolved," said Scott Crawley, president, global operations, sales and marketing, ModusLink. "Timely resolution is important; however, our approach to customer care logistics goes a step further as we focus on thorough and non-scripted interactions with customers as opposed to volume-based metrics. We expect CLIQ Digital can build brand loyalty among its customers with this high-quality, targeted support service." ModusLink's range of Customer Care services, including customer loyalty initiatives, product marketing programs and returns management, provide additional value to the post-sale supply chain and help maintain company and brand reputation.

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