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TMCNet:  EPiServer Optimizes Collaboration and Customer Experience With EPiServer Connect for SharePoint

[February 27, 2013]

EPiServer Optimizes Collaboration and Customer Experience With EPiServer Connect for SharePoint

(Marketwire Via Acquire Media NewsEdge) CHICAGO, IL -- (Marketwire) -- 02/27/13 -- EPiServer, a global software provider for innovative ecommerce and digital marketing solutions, today announced the availability of EPiServer Connect for SharePoint, the first add-on of its kind, integrating SharePoint 2013, 2010 and/or 2007 with EPiServer 7 CMS to allow business users to bring their SharePoint assets to the web. With EPiServer Connect for SharePoint, marketers can leverage SharePoint capabilities to optimize and streamline enterprise content management efforts and convert internal collaboration into online marketing results.


Using EPiServer 7 CMS, marketers can already achieve maximum impact by managing content seamlessly across screens and channels. By incorporating EPiServer Connect for SharePoint, users can automatically publish from their SharePoint collaboration platform and have content shared via social channels. The standard connector, which allows users to edit SharePoint content in EPiServer or SharePoint, enables effective utilization of the information already embedded within SharePoint and ensures that EPiServer 7 CMS provides an impactful online customer experience. By serving the right content to the right people in the right context, customers are receiving a consistent experience across touch points and marketers are experiencing increased engagement and improved results.

"As today's publishing environment becomes increasingly collaborative, we understand that providing our customers with the ability to optimize efficiency while improving results should be a top priority," said Bob Egner, VP of Product Management at EPiServer. "With EPiServer Connect for SharePoint, we're embracing the collaborative environment while also creating an opportunity for marketers and communications managers to provide a better user experience for their customers." In addition to publishing collaborative assets, EPiServer Connect for SharePoint will allow users to gain valuable insight into how their SharePoint content is performing through A/B and multivariate testing, so that they can continuously improve results. With the ability to see real-time analytics, marketers can use this information to optimize the content instantly, increasing traffic and conversion rates as well as the effectiveness of personalization and social sharing strategies.

EPiServer Connect for SharePoint is available immediately. For more information on SharePoint Connect for EPiServer, visit www.episerver.com/sharepoint.

About EPiServer EPiServer connects ecommerce and digital marketing to help business create unique customer experiences which generates business results. EPiServer's platform combines content, ecommerce and multi-channel marketing capabilities to work full-circle for businesses online, from intelligent optimization, lead-generation through to conversion and repeat business.

Sitting at the center of the digital marketing ecosystem, EPiServer empowers online and IT professionals to create superior customer experience for more than 20 000 websites worldwide. Built on .net, and supported by a pioneering partner network of over 630 partners in over 30 countries, EPiServer's platform gives customers the ability to deliver the right content to the right person in the right format at a time that suits them. This approach means customers can maximize their investment in digital marketing and increase ROI. The company was founded in 1994 and has offices in the United States, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia, Spain, UAE and the United Kingdom. EPiServer is controlled by the IK2007 Fund. IK Investment Partners is a European private equity firm with Nordic roots, managing EUR 5.7 billion in fund commitments.

Source: EPiServer

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