Hosted Call Center Featured Article

Webinar Discusses Customer Service Advantage of Faxing

By David Sims
TMCnet Contributing Editor

It might not be the first thing that comes to mind these days, but faxing remains an integral component within corporate workflows.

“Organizations moving legacy fax technologies into the cloud have realized significant cost savings while adding value by bringing fax into the business application layer,” say officials of a recentWebinar devoted to the topic, finding that sales, marketing and support departments are using customer relationship management applications in the cloud “to deliver a superior customer experience.”

The Webinar addressed the question of how do we bring cloud faxing into the most successful online customer relationship management application: Salesforce CRM? MyFax (News - Alert) for AppExchange 2 enables users to send, receive, and manage their faxes all within Salesforce CRM.

“You might want to consider some of the advantages hosted fax has over traditional faxing,” said Patrick Barnard, a senior Web editor at TMC (News - Alert) who moderated the Webinar. “It’s ideal for companies who haven’t yet made the leap to VoIP, or who have, but don’t have enough network capacity to integrate IP fax.”

This integrated product enables secure sending of purchase orders, contracts, and other paper based documents right out of Salesforce CRM, allows fax routing and attachments of received faxes to cases or contacts, provides a 360 degree view of all fax communications across the entire organization and allows marketing departments to easily send combined Mass Fax & Email communications to prospects, leads and customers.

Hosted fax services are perfect for companies “who send and receive a high volume of fax,” Barnard said, “or who send and receive faxes from overseas locations.”

Webinar attendees heard about the features included in MyFax for AppExchange 2, the benefits an integrated Salesforce CRM - MyFax solution will provide whether in Sales, Marketing, Call Center, IT, Finance, or another department and how MyFax provides faxing for the entire organization even outside of Salesforce CRM.