Hosted Call Center Featured Article

Ovum Ranks Varolii Hosted Customer Outreach Solutions Leader

By Jai C.S.
TMCnet Contributor

Ovum, an independent research and analysis firm rated Varolii Corporation, a provider of hosted customer communication software system, as the highest in two of the three category rankings, based on Varolii’s combined strength in technology, positive customer feedback and firm financial footing.

Ovum’s (News - Alert) Decision Matrix report on Hosted Customer Outreach Solutions and Applications in North America rates solution providers across three areas: technological strength, customer reputation and market impact. The report also explores the competitive dynamics within the industry, outlines its views of vendor capabilities and gives recommendations on providers that should be explored, considered and shortlisted.

Varolii is said to have outscored its competitors in two out of the three main categories: technology assessment and market impact.

“Varolii is firmly in the shortlist category due to its leading positions in the technology assessment and its impressive market presence,” stated the report. Varolii ranked highest among all vendors in its product support, services offered, features and functionalities of its solution, and its ability to integrate customer data. Ovum also noted the great scalability and reliability of Varolii solutions.

“Varolii’s entire philosophy focuses on building personalization and intelligence into automated communications for the benefit of companies and the consumers they interact with,” said John Pierson, senior vice president of Global Sales and Services for Varolii Corporation (News - Alert), in a press release. “For a highly respected analyst firm such as Ovum to validate our approach and rank Varolii so highly among its peers is truly an honor.”

By combining cross-channel technology and Varolii ID, Varolii offers more personalization and self-service options to clients across several industries, including healthcare, wireless telecommunications, banking and financial services, airlines and utilities.

Varolii’s technology blends voice, SMS and e-mail into a single conversation and provides recipients with multiple options to take action. Varolii ID automatically analyzes each recipient’s past responses to personalize future communications.