Hosted Call Center Featured Article

Intelligent Notification Solution to Be Demonstrated by Benbria

By Calvin Azuri
TMCnet Contributor

Benbria is a provider of intelligent notification solutions and the official SMS alerts provider at BroadSoft (News - Alert) Connections 2010, along with BroadSoft, a worldwide provider of IP-based communications services, and Polycom, one of the global leaders in unified communications. The company will be demonstrating the power of cross-media intelligent notification at BroadSoft Connections 2010.

Benbria BlazeCast is the first-of-its-kind multi-modal notification system that helps organizations improve business operational agility by automating and accelerating communication among its employees, customers and targeted groups. When integrated with the largest range of leading IP communications systems and devices, BlazeCast offers a streamlined and unified notification strategy by delivering voice and text alerts to mobile, IP phone, SMS, PCs, and more.

In a press release, Ben Guderian (News - Alert), vice president of solutions and ecosystem at Polycom, said, “The Benbria application leverages Polycom’s range of desktop and wireless voice solutions, including the Polycom (News - Alert) VVX 1500 business media phones and the recently announced SpectraLink 8400 wireless handsets, to enable organizations like large retail stores and manufacturing teams to effectively notify and communicate mission-critical information with their employees, supply chain, and customers in a cohesive manner.”

BlazeCast empowers organizations with accountability, actionability, and escalation by enabling faster delivery of vital information and response to critical issues through cross-media communications. Apart from its multi-modal differentiation, Benbria offers the industry’s first and only intelligent notification system which improves brand loyalty, increases customer satisfaction, lowers response times and provides accountability through cross-media active message acknowledgments.

Leslie Ferry, vice president of marketing at BroadSoft, said, “We believe that by partnering with Benbria and Polycom, we can meet a growing demand from organizations to reduce operational costs and improve service through effective notification and communication. BroadSoft’s goal is to continue to expand its business relationships to further enhance the capabilities and benefits of BroadWorks for our customers, enabling them to effectively address the market’s desire for new, innovative communications options.”

“We see growing interest from our customers to deliver integrated notification and communications solutions with best of breed partners,” said Andrea Baptiste, CEO of Benbria. "Offering an integrated solution that spans voice, data and next-generation applications delivers an attractive business case for organizations needing to improve critical communications, accountability, and response times.”