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PETCO Integrates Monetate Technology into Website

By Madhubanti Rudra
TMCnet Contributor

Leading independent provider of testing, targeting, and personalization for websites, Monetate, announced an expansion in its customer portfolio. In a press release, this Philadelphia based company, serving several consumer websites and Internet Retailer Top 500 companies, announced that PETCO has deployed Monetate's SaaS (News - Alert) technology platform.

Monetate officials informed that PETCO, the leading pet specialty retailer is going to leverage Monetate's to test and target messaging and product promotions on www.PETCO.com. Monetate’s SaaS solution will offer the PETCO customers personalized shopping experiences so that they find it easier to care for their pets.

Monetate's easy-to-implement solution will enable PETCO to quickly commence testing and optimization of multiple site elements, promotions and marketing creatives, across the entire site, with just one tag (News - Alert). The technology is also expected to boost PETCO’s conversion and website ROI.

Monetate offers following benefits to its customers:

Monetate enables consumer websites to quickly and easily test product messaging, marketing creatives, and website features, all from just one tag, installed on the site just once, and requiring no IT support.

Monetate's solution not only supports A/B and multivariate testing, but also enables websites to implement targeted and personalized offers for traffic segments as small as one visitor, dramatically boosting sales, customer acquisition, and long-term loyalty.

Monetate seamlessly integrates CRM, catalog, and back-end systems with just one line of JavaScript, to deliver marketing optimization based on real-time customer behavior and preferences, past purchase information, product availability, pricing, inventory data, customer location, and more.

“PETCO has long been an eCommerce innovator, and by implementing Monetate, the company is taking another step toward offering each and every customer the most sophisticated and personalized shopping experience possible. We look forward to working hand-in-hand with PETCO to enable them to test, optimize and improve the shopping experience at PETCO.com and boost customer loyalty,” said CEO of Monetate, David Brussin, in a statement.

“At PETCO, we're committed to helping pet parents give their pets the quality of life they deserve, and that includes providing convenient and enjoyable shopping experiences both in our stores and online. Adding Monetate's technology to PETCO.com is just one more step we're taking to continually improve the experience for online customers,” said VP of eCommerce for PETCO, John Lazarchic, in a statement.

Last week, Monetate announced that it has secured $5.1 million in financing to support continued growth. The company officials announced that Monetate will use its funding to expand and support the rapidly growing demand for its testing, targeting and personalization solutions for consumer websites.