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LeadMaster Updates Sales Lead Management CRM SaaS Solution

By Raju Shanbhag
TMCnet Contributor

LeadMaster CRM has unveiled a new update to its application, which allows users to sync LeadMaster and Outlook contacts bi-directionally, the company has announced. LeadMaster offers a variety of cloud-computing software solutions to its customers.

LeadMaster Lead Management CRM users may sync LeadMaster and Outlook contacts bi-directionally, log e-mail correspondence in their LeadMaster database, and sync calendar activities back and forth with the help of the new Outlook integration features. The company has stated that this latest update is compatible with Office 2010. Also, users of LeadMaster can now increase productivity and reduce inconsistencies due to double entry and/or lack of data.

Lead Management and tracking allows the users to increase lead generation efforts by having website visitors, landing page submissions, e-mail leads, etc., flow directly into the LeadMaster lead management software in real time.

“These product enhancements came with a lot of sleepless nights on our engineers’ part but with great enthusiasm company-wide,” stated LeadMaster’s CEO of Russ King. “With these improvements, users reduce double-entry, time wasted, and human error while drastically improving productivity and effectiveness. And we’re confident that all LeadMaster Outlook users will experience that first-hand.”

Adding a “Send & Log” or simply “Log” button to the various email views in Outlook, the Outlook Integration module is a separately installed application. Saving time and making logging processes easier and more user-friendly, this feature minimizes the need for extra mouse clicks. Also, with the help of Outlook calendar synchronization, all activities are stored bi-directionally in both Outlook and LeadMaster.

In March 2010, the company launched its enhanced workflow automation management system featuring a user-friendly wizard interface which enables tasks to be automated and activities to be scheduled. Designed for sales and marketing organizations, these tools within the lead management software aid the development of their overall efficiency and also lower operational costs. This new on-demand workflow management system is available immediately to all LeadMaster customers, the company stated in a press release.