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MBS Partners with the Luxury Institute

By Mandira Srivastava
TMCnet Contributor

Over the last two decades, the global market for luxury brands has seen tremendous success. To drive unique consumer insights and deliver business intelligence to decision makers across the luxury market, MBS, a provider of customer database marketing solutions within the GSI Commerce (News - Alert) and Global Marketing Services division, has done a strategic partnership with the Luxury Institute, a provider of independent primary research and consulting services to the luxury marketing sector.

According to a press release, MBS and the Luxury Institute will collaborate to offer luxury marketers knowledge-based products and services.

MBS offers a range of outsourced direct marketing services, including: strategic services for goal setting, measurement, and meaningful data identification and patterning; analytical solutions that help clients optimize marketing program response, revenue, and efficiency; customized database solutions enabling marketers to access a holistic view of a customer's multichannel activity; and customer data integration services, including merge/purge, address hygiene, and proprietary processes.

Barbara Von Euw, director of CRM and database management for David Yurman, stated that the collaboration between MBS and the Luxury Institute resonates with luxury marketers because it brings together the culture and science of CRM and the company looks forward to identifying and executing joint consumer intelligence projects that will help us build brand equity among our valued customers.

David Braunstein, senior vice president of strategic services for MBS said that the company is “excited to work with the Luxury Institute to enhance our luxury practice offerings with innovative products and services that combine the strengths of each of our organizations.”

He added that the “Luxury Institute’s exceptional primary research studies, consulting services and cultural CRM expertise, along with MBS’ strategic and analytical capabilities enable us to create compelling new observations about affluent consumer preferences and behaviors.”

Milton Pedraza, CEO of the Luxury Institute observed that MBS offers their luxury clients a critical customer-centric point of view that dovetails perfectly with the primary research and consultative initiatives the company offers and MBS’ capabilities will help the company to both implement and measure the luxury CRM Culture initiatives.

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