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DGScreen SaaS Solution, a Simple Communicating Platform, Unveiled

By Mini Swamy
TMCnet Contributor

Transforming any digital screen or even the TV into a powerful communication platform may sound like fiction, but DGScreen Ltd. assures us that it isn't so. It has plans to launch its flagship DGScreen SaaS (News - Alert) digital signage solution, capable of such a transformation, at the DSE show in Las Vegas, Feb. 23 to 24.

The DGScreen delivers cutting edge technology and has hundreds of video templates, self-created banners, RSS feeds, ad insertion synchronized with TV broadcast scene changes and more. It is designed as a turnkey hardware/software solution and is offered on a SaaS model.

A patented AdBox is a dedicated appliance and doesn't require connection to a computer, which eliminates the need for IT assistance and other additional software or license fees associated with it. It is so designed that it can support interactive functionality as well as a variety of other media. The AdBox is simple to connect and easy to use.

When connected to a digital TV set-top box, the AdBox can support live broadcastd of TV content combined with dynamic content banners. It can also be connected to plasma monitors, LCD monitors and projection displays.

The DGScreen’s management system, which is Web-based, allows users to create, schedule and manage content from any Internet-connected device, be it a laptop, a smartphone or a tablet. Using the DGDesigner, DGScreen allows users to create campaigns that deliver targeted messages across users digital signage networks.

Eyal Rom, DGScreen executive vice president of Sales & Marketing, explained that DGScreen was an affordable solution as it was offered as a combined hardware/software solution available on a SaaS model. Any business, large or small, can take advantage of the digital signage technology to improve communications within the organization and deliver meaningful, targeted advertising and messaging to customers.