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Dynamics CRM 2011 Integrates Seamlessly with the Microsoft Platform

By Mini Swamy
TMCnet Contributor

ERS Computer Solutions is a Microsoft (News - Alert) Gold and Citrix Silver Partner specializing in CRM, SharePoint, Virtualization and general IT Support. It announced its Online and On-premise versions of Dynamics CRM 2011.

CRM solutions allow all organizations to manage all aspects of customer engagement and the more effective they are the greater are the sales opportunities and the better is the customer services. Over the years, there has been an influx of online CRM systems in the market but Dynamics CRM 2011 has some unique features that are worth looking into.

The first point that needs mentioning is that inquiries and complaints are an integral part of any company and as the number of customers grow, organizing and managing their accounts through the e-mail client becomes difficult. As most companies worldwide use Microsoft Outlook, CRM systems need to have some sort of Outlook integration. This is where Dynamics CRM 2011 is different as the Outlook feature is a native part of it, rather than a feature that is used when needed. This implies that users can have the functionality of the CRM system without ever leaving Outlook and more importantly, the familiar Microsoft interface.

Enterprises are going mobile and apps are being released almost every day. CRM systems are set to be updated at set intervals of time. This means that users can view updates only at particular times, rather than when they want. However, Dynamics CRM 2011 offers real-time updates, which means at any time, users have correct and most up to date data.

CRM dashboards, an essential part of the system, help identify overall and individual performance. More importantly, it should be possible to customize the dashboards according to how the employees work. Dynamics CRM 2011 Online allows for every part of the CRM system to be customized quite easily by the user.

As ERS Computer Solutions offer both on-line and off-line versions and as hardly any training is required, companies will most probably notice rapid user adoption and increase in productivity immediately.