Hosted Call Center Featured Article

Vindicia and GlobalCollect Optimize Online Marketing and Payment for Digital Merchants

By Deepika Mala
TMCnet Contributor

The need for a comprehensive billing system is recognized by many online merchants today. For a very long time, Vindicia, a provider of SaaS (News - Alert) billing solutions, has been helping these digital merchants optimize customer retention and customer acquisition.

In one such effort, Vindicia has signed a strategic partnership agreement with GlobalCollect to offer its customers access to an unrivalled portfolio of local, international and alternative payment methods.

Vindicia’s merchants in the digital goods space, through this cooperation will be able to obtain best of breed billing and subscription services. In addition to this, these merchants will also benefit from GlobalCollect’s (News - Alert) broad range of popular payment options via its single-interface platform.

Some of the clients of Vindicia include Symantec, TransUnion Interactive, Intuit (News - Alert), Activision Blizzard, Bloomberg and Next Issue Media

Daily, over 250,000 international transactions are handled by Vindicia for some of the largest merchants in the digital world. Support of all sorts, ranging from subscriptions to micro transactions is offered to these online merchants by the company.

In a press release, Sanjay Sarathy, senior vice president marketing of Vindicia, said: “Digital merchants are focused on how to maximize the loyalty and value of their customers, and the combination of Vindicia CashBox and GlobalCollect provides a compelling solution for merchants to optimize their online marketing and payment processes.”

GlobalCollect is the world's premier Payment Service Provider of local e-payment solutions for international Customer Not-Present channels. By catering to locally preferred payment choices, GlobalCollect help its clients to reach previously inaccessible target groups.

In the release, Vindicia also announced the availability of its latest digital offering, Vindicia CashBox StoreFront. Designed for online marketers, CashBox StoreFront streamlines how digital merchants define new products, create promotions and special offers and manage virtual catalogs.