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US Subsidiary of Leading Japanese Pharma Company Opts for StayinFront

The US subsidiary of a top Japanese pharmaceutical company has recently selected StayinFront EdgeRx platform.

StayinFront, Inc., is a premier global provider of customer relationship management systems and mobile sales force effectiveness tools. Its EdgeRx platform is on-demand CRM with superior performance in the field and home office.

Company officials said that StayinFront EdgeRx is easy to deploy, cost effective and comes with a single point of accountability – exactly what companies are looking for.

According to this new partnership, the StayinFront EdgeRx platform will equip the US-based reps with a best-in-class, pharmaceutical-specific on-demand CRM solution with integrated analytics.

To measure and improve performance, the company, which currently markets brands in the US covering a range of therapeutic areas including cardiovascular disease and diabetes, pediatrics and women's health, needed a fully-featured CRM field system with a robust interface for management.

Based on extensive industry-specific expertise and the ability to bring together a great product that includes analytics with complete support in a cost-effective package, US subsidiary of a top Japanese pharmaceutical company selected StayinFront.

"This new partnership further solidifies StayinFront as a leading on-demand life sciences CRM system provider. We look forward to supporting the commercial growth and contributing to the success of our latest partner for many years," said Ken Arbadji, Vice President of Sales for StayinFront US, in a press release.

In related news, StayinFront, Inc. has announced the development of an advanced mobile platform, StayinFront Touch, for its CRM solutions.

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Deepika Mala is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Jennifer Russell