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iPerceptions 4Q Now Available

By Raju Shanbhag
TMCnet Contributor

iPerceptions has launched a federally-compliant version of its terms-of-service for 4Q Free, as part of the 4Q Suite survey solution for websites. The company is a web-focused Voice of Customer analytics provider.

Offering 4Q Free, 4Q Basic, 4Q Plus and 4Q Premium, the 4Q suite is a simple-to-deploy Software-as-a-service (SaaS) family of products. Based on the combination of VoC and Google (News - Alert) Analytics (GA) data, organizations can choose from a cost-effective and sophisticated suite of online analytics tools that analyze individual customer experiences, the company stated in a press release.

“We are pleased that U.S. government agencies now have access to the unique power of 4Q," said Claude Guay, president and CEO of iPerceptions. "President Obama's Open Government Directive has prompted new websites such as USASpending.gov and recovery.gov to be created along with significant changes to many other government websites. All of this new information is meant to bring American people closer to their government.”

To understand what visitors are doing on their website, many organizations have adopted free web analytics tools such as Google Analytics. But that is only part of the website analytics equation. For more accurate and complete website analysis, iPerceptions 4Q offers organizations a solution that combines what with why. To help organizations understand why and how people interact with their website by asking various important survey questions, 4Q was developed in collaboration with Avinash Kaushik, a noted web analytics author and blogger.

Recently, the company launched its WASP 2.0 version. This new version allows users of WASP to now view and analyze the results of their analytics scans in an intuitive new dashboard. Also, the new version features SEO functionality, detection of over 200 analytics tools on any website; it reports missing and duplicate tagging from both traditional and mobile web pages. WASP 2.0 detects and reports on the state of analytics tagging and data collection on any site in real-time.