Hosted Call Center Featured Article

Augme Technologies Debuts AD LIFE v4.0 SaaS

By Jyothi Shanbhag
TMCnet Contributor

Interactive media marketing specialist Augme Technologies, Inc has rolled out the company’s latest AD LIFE v4.0 software-as-a-service ("SaaS (News - Alert)") mobile marketing software platform.

This new solution is packed with exclusive capabilities to be compatible with the digital infrastructure within any enterprise. The new AD LIFE v4.0 is built on an application programming interface ("API") architecture, making it a powerful key to the delivery of successful user experiences on mobile devices.

More importantly, AD LIFE v4.0 represents a central mechanism for aggregating and understanding consumer behaviors across many touch points with the purpose of customizing contextual mobile user experiences, said company officials.

"The recipe for mobile marketing success extends well beyond strategy and creative applications," commented Anthony Iacovone, chief innovative officer of Augme Technologies, Inc.

According to Iacovone, Augme's mobile marketing technology platform serves as the foundation that delivers all functions of mobile execution and now AD LIFE™ connects with core enterprise systems for the delivery of mobile advertising and marketing content; manages communications with consumers and shoppers, as well as patients and health care professionals; and evaluates marketing campaign tactics.

“AD LIFE™ v4.0 represents a core element in the measurement, refinement, and interpretation of what is expected to quickly become millions of data points across multiple channels," Iacovone added.

Using the company’s proprietary Augme Mark-up Language ("AML"), the new AD LIFE v4.0 mobile marketing software platform inherits "site builder" capabilities that allow automated delivery of content to be rendered to nearly all 3G/4G smartphones that are available in today's marketplace.

"Augme continues to successfully reduce to practice the ability to detect mobile devices and render the appropriate targeted content," commented Fred DuFresne, Advisory Board member at Augme Technologies, Inc. "AD LIFE™ v4.0 delivers unparalleled scale and analytic data on mobile users to brand clients that positions Augme as the most compelling mobile marketing partner today."

Iacovone concluded by saying that AD LIFE v4.0 is built for scale and will guide enterprise clients through the changing technology landscape, while ensuring relevancy in the mobile market.