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Polk Converts Analytic Solutions as a Service Using Oracle Exadata Database Machine and Oracle Business Intelligence Foundation

By Carolyn J Dawson
TMCnet Contributor

Using Oracle (News - Alert) Exadata Database Machine and Oracle Business Intelligence Foundation, Polk, the leader in automotive marketing information and marketing solutions, has considerably enhanced its vehicle and customer data reporting and analysis solutions as Software-as-a-service or SaaS (News - Alert). Having moved its enterprise data warehouse to Oracle Exadata Database Machine X2-2 system, Polk has attained query and reporting performance augmentation. Further, by implementing Oracle Business Intelligence Enterprise Edition, it has improved the usability of its customer facing analysis and reporting solutions, scalability and presentation.

Polk controls a mounting and intricate set of vehicle data online, sustaining the automotive industry. Its customers extend from global automotive equipment manufacturers, dealers, aftermarket companies, insurance and financial services companies and many more. It provides its customers automotive intelligence solutions for analyzing and forecasting market prospects, enhancing owner loyalty, organising after sales and aftermarket operations etc. It also helps to plan and manage multichannel marketing and operate customer databases as well as to verify current vehicle owners by applying VIN information.

In a release, VP, Application Development and Support, Polk, said that "Polk is committed to being the premier provider of automotive intelligence and marketing solutions. The implementation of Oracle Exadata and Oracle Business Intelligence Foundation enables us to deliver enhanced customer service while enabling our customer to take advantage of the new capabilities and enhanced performance to improve decision making and business performance."

One important fact for implementing the Oracle Exadata was to deliver a better quality of service to its customers. Thus, Polk generated a tenfold enhancement in its query execution speed and has the ability to support a higher level of multifaceted analyses with Oracle Exadata. By using Oracle Exadata's Hybrid Columnar Compression Polk has also reduced storage space and costs by compressing the data. The implementation of Oracle Exadata has further allowed Polk to strengthen numerous standalone databases and eliminate existing hardware. Additionally, the integrated nature of Oracle Exadata has allowed Polk to radically reduce the time it spent on performance tuning while fetching new warehouse-based services to market faster.

The Oracle Exadata Database Machine provides intense performance for data warehousing and online transaction processing applications alike, thus making it the perfect platform for consolidating onto grids or private clouds. It is a comprehensive package of servers, storage, networking, and software that is extremely scalable and secure. Using Oracle Exadata Database Machine, customers can reduce IT spend through consolidation, handle additional data on multiple compression tiers, enhance performance of  applications, as also to make better business assessment in real time.