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Cloud-Based Solution Launched by PaperThin to Make Marketers More Effective

By Carolyn J Dawson
TMCnet Contributor

PaperThin, Inc., provider of the leading Web content management system CommonSpot, announced the release of a SaaS (News - Alert) version of its award-winning Web content management system, CommonSpot Cloud. Intended to enable fast time-to-Web, CommonSpot Cloud allows marketers to swiftly produce and deploy compelling Web experiences independent of IT for high impact marketing outcome.

In a release, founder and president of PaperThin, Todd Peters, said that, “There is tremendous pressure on marketers now more than ever to deliver on the promise of the Web. Organizations want better results, faster. CommonSpot Cloud removes IT from the Web management equation so marketers can easily combine their creativity with our powerful content management capabilities for better results without encountering bottlenecks. They can be up and running and quickly creating the digital initiatives they want, and optimizing those campaigns in real time. That’s a powerful combination that brings marketers real business agility.”

Marketers get the dominant abilities they need to effortlessly create well organized, SEO enabled, interactive, and community-focused websites that coerce new business and reinforce online brands. Marketers can maximize digital content and campaigns across all Web channels, including social media, mobile, etc. They can also implement web strategies in short spans of weeks instead of months with minimal effort using CommonSpot Cloud, and can start realizing marketing results instantaneously.

Todd Peters said that “We offer significant IT benefits as well. CommonSpot Cloud lowers Web operating costs and administrative burdens, frees up IT resources, and improves reliability and scalability. This offering is perfect for those seeking leaner, cloud-based Web infrastructures. While we remain committed to our on premises, ColdFusion-based solution, we’ve added this new cloud-based option to round out our offering with choices that meet any organization’s needs regardless of size, budget, platform, or resources.”

CommonSpot Cloud provides reasonable, tiered pricing so businesses only pay for the capacity and infrastructure they need. Because it’s SaaS and in the cloud, capital expenses for software licenses and hardware are done away with and ongoing maintenance, upgrade and support resources and associated costs are considerably reduced.