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Software-as-a-Service Analytics and Reporting Solution Launched by Varolii

By Carolyn J Dawson
TMCnet Contributor

Varolii Performance Insight for Financial Services has been launched by Varolii Corporation. Real-time insights on customer interactions for financial services organizations are provided by this Software-as-a-Service or SaaS (News - Alert) technology, which is built on the Varolii Interact platform. A clear view of the manner in which interaction strategies impact customer service and collections communications is provided.

Companies are therefore empowered to make better decisions. Varolii Corporation is the top market and technology company in interactive, personalized business-to-consumer SMS, voice and email communications.

Companies are able to immediately monitor applications with Varolii Performance Insight for Financial Services. The next-generation, Web-based Varolii Interact Portal user interface can be used by companies to make adjustments to communications strategies. Customer and borrower communications strategies can be shaped by financial services executives with the help of unparalleled insights delivered by the solution. Real-time information on consumer preferences and communication strategy results is therefore provided. Apart from better results, customer experience is also improved.

In a release, John Pierson, SVP of Global Services at Varolii said, “Financial services organizations are able to deliver cost-effective, personalized interactions through Varolii that increase collection rates, improve customer service and improve loyalty program enrollments. With the addition of Varolii Performance Insight, they can leverage real-time monitoring, analytics and controls tailored for their specific needs to gather meaningful information that they can harness and act upon quickly to drive even better results.”

The power of the Varolii Interact platform and its Varolii ID personalization capabilities can be further leveraged by financial services organizations. Key financial services groups that rely heavily on effective, high volume communications will find Varolii Performance Insight ideal. Pre-built industry reports are also included in Varolii Performance Insight for Financial Services.

According to Kurt Bertelsen, group vice president of Default Operations at SunTrust, timely, flexible and precise reporting is provided by Varolii Performance Insight to SunTrust. The company’s communication strategies are also well understood by Varolii Performance Insight.

Bertelsen said, “The proactive alerts free our operations up to concentrate on value add activities instead of monitoring and watching. The combination of the Insight and the Alerts improve our customer satisfaction, collections revenue generation, cost containment and, ultimately, our profitability.”

In other news, Varolii Corporation (News - Alert) recently announced that, in order to upgrade its process of matching the availability of pilots with the flights requirement, it has entered into a partnership with Southwest Airlines, the nation's leading low-fare carrier. With this, Southwest Airlines will use Varolii Interact Platform to alert pilots in a more efficient and effective real-time manner using SMS text messages.