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Direct Response Technologies Upgrades its DirectTrack Affiliate Management Platform

By Shamila Janakiraman
TMCnet Contributor

Direct Response Technologies a provider of global performance marketing solutions, announced that it has added an advanced commission configuration suite to its DirectTrack affiliate management platform.

Direct Response Technologies empowers performance marketing and affiliate programs of merchants and networks. Direct Response is selected for the reliability, scalability, and accuracy of its solutions. Its helps clients enhance revenue, improve efficiency and brand visibility through global customer acquisition and distribution programs.

In a statement George Bordo, general manager of Direct Response Technologies said, “The ability to easily configure, track and pay for achievement of targeted results is leading the evolution of performance marketing.”

“Historically, affiliates and partners were commissioned based on simple and untargeted actions like clicks or leads, but DirectTrack users now can configure commissions to incent activity that drives strategic business results,” Bordo added.

According to company sources this new suite will help advertisers and networks attract affiliates using multiple payout options. Advertisers and networks can improve return on investment as they can now configure, track, and pay commissions based on targeted criteria like demographic data, ongoing activity and specific products.

This allows maintenance of mutually profitable relationships with affiliates and other marketing partners. The advanced commission configuration suite is capable of supporting custom triggered, user engagement, and product-specific payout models. The custom triggered payouts model lets advertisers and affiliate networks to set payout parameters based on keywords or actions, explained officials.

The user engagement payouts model allows networks and advertisers to track referred users over the lifetime of the relationship and pay affiliates for users’ ongoing activity. An affiliate could be paid a commission when a referred user books airfare and repeats purchase after some time.

Officials added that the product-specific payout model allows advertisers to upload their entire product catalog into DirectTrack and assign payouts by product.

“We’re seeing these commission models being used to develop sophisticated one-to-one advertiser/affiliate engagements that both parties can agree on quickly, implement easily, forecast accurately, and deliver to reliably,” said Bordo.

In May 2010, Digital River (News - Alert), a provider of global e-commerce solutions, conducted its annual e-commerce conference, Digital River Globalocity. Hosted by Digital River and its family of companies including Direct Response Technologies, the conference served a variety of industries, including software, consumer electronics, games, retail, travel and more.