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West Virginia Media Chooses Matrix's Web-based CRM and Sales Analytics Software

By Rahul Arora
TMCnet Contributor

Matrix Solutions, the preferred provider of sales management software to the media industry, recently announced in a press release that its web-based CRM and sales analytics software has been selected by West Virginia Media, Inc., a statewide business that operates eight television stations and a weekly statewide business and leadership publication.

Through the software, Matrix will ease up the reporting tasks for West Virginia Media and will provide the company with an analysis of key accounts, pacing and forecasting for all AEs, teams and offices, enabling the company to better manage its sales personnel.

“We are thrilled with the response Matrix has garnered in the market. Our customers are quickly realizing that our innovative CRM and sales analytics solution was built for them,” said DJ Cavanaugh, CEO and partner of Matrix Solutions. “We designed Matrix to give AEs, managers, and executives the tools they need to focus on what’s important: selling advertising more effectively and competing strategically. We are delighted to welcome West Virginia Media to our growing family of customers using Matrix.”

“We are excited to launch Matrix as a foundation in our sales efforts,” said Charlotte Cohen, general manager of WOWK-Channel 13 in Charleston-Huntington, West Virginia. “In today’s diverse and demanding marketplace, providing real-time, accurate information into advertising sales across our organization is a competitive advantage that Matrix delivers, making sales success straightforward.”

“Matrix anticipated the changing sales model and consequently created a solution that blends our strong reporting and analytical capabilities with Media CRM while being easily accessible through our hosted solution,” Cavanaugh stated. “Matrix is a real-time, multitenant application that allows companies of any size to engage with their customers in dynamic new ways. Matrix enables sales people to be more effective, sales managers to be more decisive and corporate executives to be more strategic.”

In other news,  Matrix Solutions recently announced that Gray Television, Inc. has chosen Matrix for their ground-breaking, web-based CRM and sales analytics software. 

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Rahul Arora is a TMCnet contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.

Edited by Jennifer Russell