TapSense recently announced the introduction of the M3 cloud marketing platform for retailer apps. M3 Cloud has been designed to help improve mobile ad campaign’s revenue via cohort analysis, thus making it easier for marketers to view those creative units with the most revenue generating potential. The marketer can then compare the quality of users from across all major mobile marketing channels. TapSense’s M3 Cloud offering can be used by retail, real estate, and agency app marketers.
Highlighting capabilities of the M3 Cloud include total app conversion tracking over a host of publishers and channels; improved paid marketing campaigns to revenue for optimized return on investment (ROI); carrying out of cohort analysis on a daily, weekly, and monthly basis; and improved insight into campaign performance and funnel conversion metrics over a single unified dashboard.
In a statement, Gregory Kennedy, vice president of marketing, TapSense, said that, "Measuring the effectiveness of marketing campaigns has been a big challenge in the mobile industry. M3 Cloud solves all the pain points retail app marketers are facing. By offering a single point of integration, we can provide marketers with the insights and analytics they need to optimize mobile campaigns directly to revenue. We also allow them to do it all from one unified dashboard."
TapSense carried out an analysis of M3 Cloud customer campaign data over the past year and the results indicated that close to 90% of customer retail app downloads had the potential to drive a purchase within 30 days; retail cohorts continue to remain strong even with passing of time. The eighth week of sales, generated by the analysis, were 25% higher than the first week, and that creative improvements can easily drive the conversion rate on the TapSense platform.
As a leading provider of tools for simplifying mobile marketing, TapSense currently serves more than 40 customers, which include big names such as Fab, Trulia, HotelTonight, Poshmark, Pocket Gems, and Tiny Co.