Rostrvm Call Center SIP VoIP Product Picked by Ever Ready Mortar
July 22, 2008
Ever Ready Mortar, which sells ready to use mortar to the building trade, has installed the Rostrvm blended call center product to “support its outbound sales and inbound customer service operation,” Rostrvm officials say.
Several call center technology providers were invited to submit a tender, but Rostrvm Solutions was selected. Stacey Baillie, a call center manager at Ever Ready Mortar, said, “Rostrvm demonstrated a willingness to meet the requirements on our wish list.”
The Rostrvm software suite integrates with Ever Ready Mortar’s existing Sage CRM system, allowing the call center to manage both sales campaigns and inbound customer service calls in the form of a blended product from a single easy-to-use database.
The system also allows for multiple outbound campaigns to run alongside each other, and can prioritize campaigns and schedule call backs.
Rostrvm software has tweaked Ever Ready Mortar to include features for its inbound customer service operation, an identifier allowing agents to provide a personal service, a distance calculator to establish delivery costs and a routing product enabling calls outside of office hours to be routed to the nearest depot.
Earlier this month, industry observer Kayleigh Bateman said that Rostrvm “is on a partner recruitment drive after launching a channel program,” saying the program offers “sales and technical training, pre and post sales support, a partner portal and incentives to reward partner success.”
The Rostrvm call center software suite uses SIP VoIP to extend formal call center structures to the informal contact center, Bateman wrote, adding that “This ensures easy management, evaluation and planning of multimedia contact handling as well as skills-based routing and call back management, the vendor said.”
Ken Reid, marketing director of Rostrvm Solutions, called the contact center market “a huge opportunity for channel partners to generate additional revenues. Our product’s architecture means that customers do not have to overhaul their whole system, so resellers can add high end capability and value to the existing contact center infrastructure at a very attractive price.”
David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.