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IBM Promotes Digital Marketing Network in the Cloud
The new network is built specifically to help chief marketing officers (CMOs) and their teams integrate new marketing services to measure and improve their effectiveness in real-time. The solutions can work in tandem to serve customers as they interact via website and mobile channels. With pre-certified partner solutions, marketers can avoid the hassle and costs of custom IT efforts.
The IBM Digital Marketing Network can interconnect real-time analytics to any marketing service, such as Google (News - Alert) Display Network, Doubleclick Search and Badgeville, to help marketers create a more consistent and compelling customer experience based on individual buyer behaviors.
By leveraging the power of the cloud, the Digital Marketing Network hopes to help marketers enhance customer engagement and response. In addition, the network is designed to help clients monitor real-time activity throughout the network on customized dashboards, giving digital marketers the ability to view how their campaigns are performing across paid, earned and owned channels.
"We continuously look for opportunities to enhance the digital marketing experience for our customers," said Craig Hayman, general manager, Industry Solutions at IBM. "The IBM Digital Marketing Network eliminates the complexity and difficulty involved in placing third-party tags, enabling our clients to improve results and personalize the digital customer experience in real-time."
Myron.com, a provider of promotional business gifts, has recently switched to the IBM Digital Marketing Network service. The company is using the service to handle real-time re-marketing campaigns, which has helped to automatically re-engage customers with more pertinent display ads and gain deeper insights to onsite behaviors.
Mark Pepin, vice president, Global eCommerce, Myron.com said, "IBM Digital Marketing Network gives Myron.com the ability to have our business community independently implement and manage our digital marketing campaigns and has greatly empowered us to own the complete campaign experience from creation, implementation, monitoring and analysis," He continued, "This is essential for us when managing the many complex layers across our marketing channels and reduces the dependency on aligning multiple partners. It also improves the implementation time-lines of our digital efforts and we see the immediate impact and results."
The IBM Digital Marketing Network is backed by IBM Digital Marketing Optimization, part of IBM's Cloud Suite for CMOs.
Edited by Blaise McNamee