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Sound Telecom Helps Trepoint Boost Seminar Attendance
When it comes to marketing a successful event, you have to push for a maximum number of attendees. So it stands to reason the registration process represents one of the most crucial parts of the event.
New York based marketing firm Trepoint leverages technology and blends it with innovative marketing strategies to deliver measurable results for its clients. So when one of its major clients hired Trepoint to manage the registration program for an upcoming IT seminar, Trepoint partnered with outbound call center service provider Sound Telecom. As Trepoint was entrusted to assure leading IT professionals from around the country would attend the seminar, Sound Telecom helped Trepoint accomplish this goal.
Leveraging Sound Telecom’s cloud-based call center services to persuade IT pros join the seminar paid off as the number of IT professionals registering for the event surpassed organizers’ expectations.
Usually, only two to five percent of contacted professionals will actually register to attend a seminar. But in this case, Sound Telecom brought in conversion rates of more than 50 percent.
According to Trepoint, this success can be attributed in part to Sound Telecom’s skilled workforce, having strong exposure to IT space, and in part to the call center’s superior program-management capabilities.
In addition to seminar registration, Sound Telecom also offers appointment scheduling, lead generation and outbound survey services for its IT industry clients. This well-rounded exposure helped the outbound call center service provider to support Trepoint’s efforts at building a strong attendance for the seminar that focused on managing the explosive growth in information handling required by today's IT professionals.
Edited by Rory J. Thompson