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Star2Star Gives Partners More Opportunities with Expanded Partner Program

April 03, 2014

Marketing is a complex task and partner programs are aimed at helping resellers extend their reach and increase their sales opportunity. Star2Star Communications has hence decided to expand its digital marketing program for reseller partners and thus expand opportunities for them.

The focal point of the marketing program is Star2Star's turnkey Digital Marketing Concierge Program, which provides partners at every level with options. According to the company, resellers will have instant access to professional-quality marketing materials from Star2Star and can now choose from Gold Program, Platinum Program or simply choose individual tactics.

Star2Star's Concierge program bolsters what is stated to be one of the strongest partner models in the industry and will join Star2Star's many existing support programs for partners, including training and incentive programs.

Also, the program is stated to provide attractive, content-rich, managed marketing assets, which include mobile-ready, responsive design, co-branded websites that are accessible from any device. With the number of mobile devices in use increasing rapidly, partners will have a great chance to capture leads. This will help resellers increase their digital presence and allows them to differentiate themselves from competition. Partners can thus generate new demand without any extra effort.

In addition, Star2Star will help partners build custom co-branded landing pages and ensure that they have accessibility to email templates, social media, vehicle wraps, event sponsorship, co-branded videos and collateral, and more.

Within the marketing co-op program, the company provides a number of sales support services that also includes marketing and nurturing campaigns in addition to special display advertising opportunities. Partners are thus more equipped than they were before, and appear satisfied with the concierge service.

"I couldn't be happier with Star2Star's Marketing Concierge Service. I now have access to a full suite of digital marketing tools and technology, and it will definitely take my marketing to the next level,” noted Kevin Heaney, CIO of AccuVoIP Services, an early adopter of the program.

In the past three years, Star2Star was named to the Forbes Most Promising Companies list, the Deloitte (News - Alert) Technology Fast 500 twice, and the Inc. 500|5000 three times. Star2Star also recently received Inc. Magazine's Hire Power Award honoring the top private business job creators in the country.

Edited by Cassandra Tucker

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