Callbright, a vendor of call management products, has announced the re-signing of a multi-year agreement with Sonic Automotive, a dealership group in the United States.

 

As a result, Sonic Automotive dealerships have access to Callbright's Web-based call management system to “enhance customer relationships, streamline advertising efforts and improve management and training strategies,” according to the Callbrighters.

 

The vendor began providing call management services to Sonic Automotive dealerships seven years ago, and evidently they must have pleased the dealership group. The agreement integrates Callbright with Sonic's CRM/lead management software for “additional efficiencies,” Sonic officials say.

Jim Wright, vice president of sales for Callbright, said the partnership began in 2001, “has continued to grow and the longevity of our relationship has enabled us to fine tune our service, support, training and integration with the Sonic group of dealers.”

Wright said Sonic “takes call management at each dealership seriously, and 'inspect what they expect' all the way to the level of monthly Callbright conference calls and report cards for each dealership."

Sonic Automotive operates 169 dealership franchises, representing 38 different brands of cars and light trucks at 135 locations in 15 states.

 

In September, TMC reported that Callbright announced an integration between the ERA Contact Management application from Reynolds and Reynolds and Callbright's Total Call Management product, resulting in what Callbright officials at the time characterized as “improved lead management and call tracking functionalities for automotive dealerships.”

 

Callbright, which offers a Web-based system for managing telephone traffic in real time, pitches it services to dealerships who use a Reynolds DMS, and who, Callbright officials say, “want to measure advertising and marketing efforts, increase sales efficiency, and create a single source for customer contact information from multiple sources.”

 

And hey, who among us does not?