Clarity, a provider of unified operational support systems for telecommunications industry, is demonstrating its integrated Service Operations Center at a trade show in Europe this month.

 

The demonstration complements the launch of the white paper “Service Operations Center – An Essential Necessity – An Executive Brief Featuring Clarity (News - Alert),” by Frost& Sullivan’s Telecommunications Strategic Forecasting practice, Stratecast.

 

Officials say iSOC is needed to gain a customer-centric view of the network. Without an accurate view of the network, service providers are unable to assess which customers are impacted by what network planned outages or faults and what the commercial ramifications of these might be.

 

With ability to assess and prioritize problems, service providers can improve customer’s experience and address the most important jeopardy situations. They are able to identify which provisioning activities are over-running, and what agreements are in jeopardy as a result.

 

The white paper titled, ‘Service Operations Center - An Essential Necessity’ provides insights for service providers interested in investing in an iSOC. It details the latest paradigms of customer experience management and customer service assurance, and how an iSOC addresses these.

 

Clarity’s Unified OSS enables service providers to gain better understanding of the relationship between the network and the customers, said Tony Kalcina (News - Alert), chief product officer at Clarity.

 

The OSS features a single information model, stretching from customer to network, and wide functional scope, ranging from planning to billing. It allows users of a single system to exploit the wealth of business information which exists in the OSS.

 

“Fragmentation of this same information into multiple best-of-breed systems is one of the major issues that the industry is facing, and Clarity’s Unified OSS provides an alternative approach for service providers seeking to harness this rich source of corporate intelligence,” Kalcina said.

 

At Management World, Clarity is demonstrating how Unified OSS powers the iSOC. The demonstration outlines how its Telemanagement Forum’s Shared Information Data Model-based information model and functional components can seamlessly map customer experience to service to network behavior.

 

Clarity officials say that the OSS demonstration allows service providers to gain insight of customer satisfaction without costly integration of best of breed components.

 

“Service- and customer-oriented operations are essential to any business strategy that places the customer first,” said Karl Whitelock, senior consulting analyst OSS BSS Global Competitive Strategies at Stratecast. “It is the next step in the evolutionary chain for managing services involving more than a network connectivity pathway be it mobile or fixed-line broadband.”

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