Hosted Call Center Featured Article

Clarity Consulting Helps SMBs Improve Customer Experiences

By Stefania Viscusi, Assignment Desk Editor

For business in the SMB market, the need to meet customer demands and deliver quality experiences is critical to success. In the past, having the right technology and tools in place to achieve optimal customer experiences was costly, and out of reach for many smaller companies.

 

Now, to make it possible for SMB’s to compete along side the larger customer service centers, Clarity (News - Alert) Consulting has announced the release of Clarity Connect.

 

This new offering is a hosted software and services solution that is based on Microsoft's (News - Alert) Unified Communications platform and makes it possible for smaller companies to deliver quality services at a much lower price point.

 

The hosted solutions include presence-based communications solutions and other UC-based offerings that streamline communications and help the companies to better serve customers while reducing costs and improving productivity.

 

UC solutions are increasing in popularity across the globe for the ability to integrate different communications formats and improve vital communications with customers, suppliers and colleagues.

 

Also, hosted offerings provide SMBs with access to the latest technologies as soon as they are available and without hurting budget restraints.

 

A recent study from Datamonitor notes that as the economy and the need to tighten budgets increases for businesses, the hosted or Software-as-as-a-Service (SaaS (News - Alert)) model has gained rapid acceptance and adoption.

 

"Consumer expectations for superior service are at an all-time high and mega-brands like Apple (News - Alert) and Amazon are consistently raising the bar," said Jon Rauschenberger, chief technology officer, Clarity Consulting.

 

"With Clarity Connect, we've created a solution that lets small to mid-sized businesses deliver the kind of customer service solutions that the big brands do without expensive third party licensing or complex on-site maintenance. Our goal is to make customer interaction management more affordable and accessible to the SMB market."

 

With the combination of software and services included in the new offering, companies can rest assured that they have all the tools and technologies they need to meet their customer’s needs via Web, IM, email or the call center, without the cost or complexity of on-premises solutions.

 

Earlier this year, the company also made headlines with the introduction of its new “Innovation Lane,” POS (Point of Sale) technology concept system which features Windows Embedded POSReady 2009 and unified communications technologies and makes it easier and faster to handle transactions while also increasing efficiency.

 

Stefania Viscusi is an assignment editor for TMCnet, covering VoIP, CRM, call center and wireless technologies. To read more of Stefania’s articles, please visit her columnist page.

Edited by Stefania Viscusi