TMCnet LOGIN
Webinars
Hosted Call Center Featured Article
Pluris Marketing Helps Communication Companies Improve Sales Performance
May 14, 2009
Pluris Marketing, a provider of multi-channel marketing solutions, uses analytically driven sales and marketing optimization techniques to improve the performance of acquisition, development, and retention objectives throughout the consumer-lifecycle while reducing advertising cost.
The company notes that their Offer Optimization solution enables leading brands to engage consumers in more meaningful dialogue at interactive points of engagement and that this solution is contributing to increased sales and marketing performance of leading communications companies.
The Offer Optimization solution is a Software-as-a-Service (SaaS (News - Alert))-based offering, which blends a simple Web-based delivery model designed for “quick integration with sophisticated analytics to optimize the alignment of offers and messaging based on rich consumer data and predictive analytics,” officials said.
Mark Voboril, SVP of Professional Services for Pluris commented, “We were careful not to create another rules-based, sell and walk away, software solution. Our services team carefully considers the science behind the offer and tunes our analytics to optimize conversion.”
“That enables call center agents to avoid asking basic qualifying questions that frustrate consumers and drive up call handle times while doubling conversion gains from operationally-oriented solutions,” Voboril said.
Some of the communications companies that deployed Pluris' Offer Optimization solution include Suddenlink Communications and Bresnan Communications.
Suddenlink Communications, a cable, Internet, and phone provider, chose Pluris' Offer Optimization solution to increase sales without increasing its direct marketing expense. The company reported that within a couple of months of its implementation, it could go live across 2,000 plus reps in five regional care centers. The company achieved a significant increase in sales – approximately 13,000 more orders per year from call center sales alone.
Bresnan Communications, a broadband telecommunications provider, achieved a 65 percent increase in order rates at the company’s contact center during a trial period and have since fully rolled out Pluris' Offer Optimization solution, officials said.
“The unique ability to use predictive analytics to immediately engage consumers in the right dialogue at a price point competitive with less sophisticated solutions has generated tremendous interest within communications companies,” stated Bob Fetter, senior vice president of Sales for Pluris. “Our quick start trial program, simple integration with billing systems, and performance guarantee demonstrates the confidence we have in our approach.”
Pluris also recently announced a strategic alliance with ACCENT Marketing, an international provider of customer lifecycle management solutions, to integrate Pluris' Offer Optimization solutions with ACCENT's contact management capabilities.
The combined solution, according to officials, enables cable providers to increase customer acquisition rates and improve the ease and speed by which relevant offers are made.
Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.
Edited by Stefania Viscusi
More on Outbound Call Centers »
