AMO reportedly announced the launch of an innovative Web-based answering service from Answering Service.com, AMO’s wholly owned business vertical, as a majorly significant part of its latest Software as a Service, or “SaaS (News - Alert)” call center solution, My Receptionist.

 

Officials at the company said the reason behind the release was to guide businesses away from traditional "small-minded" answering services to incorporate state of the art technology the telephone answering system industry has yet to promote just ahead of Google Voice's release.

 

"These services don't exist in the industry today," said Peter Radnai, president of AMO, in a statement. "While we do the traditional live answering, and do it well, we are also bringing the advanced scripting solutions and capabilities of a large call center to small businesses at an affordable rate."

 

The company said it inducted the skills of management and call center administration experts as a part of a dedicated approach and planned strategy to deliver the new solution suite as envisaged. To simplify matters the designers have provided situational scripting capabilities with step by step templates for operators to follow irrespective of the nature of the output, be it conducting surveys, placing web based orders, creating support tickets, scheduling or canceling appointments and following scripted question and answers. Each service available is completely customized based on the end users needs.

 

Officials sources said that although the answering service of the new solution suite appears to be hogging all the limelight, the entire package actually offers a comprehensively re-architected solution that offers a fully fledged call center

 

"To say I'm thrilled with the service would be an understatement,” said Steven Bermeister, CEO and president of GMOM Marketing Group, in a statement. “The custom application AMO has helped us develop to get our calls answered quickly and professionally has dramatically increased our profit margins. My only regret is that we struggled with other applications before finding them."

 

Company officials said that the answering service of the new innovative SaaS offering takes a person’s call irrespective of where they are via a live agent. The calls may then be re-directed to the owner of the SMB or an authorized staff, or the live agent can even record the message and respond suitably if a call cannot be received.

 

The primary reason why customers the world over are turning to SaaS is the significant cost benefit because it gives them the freedom to use and pay for only select components of their choice from software suites, and the flexibility to add other requisites as and when the need arises. Prior to this innovative customer driven request for ‘a use and pay, when required only’ approach, entire solutions had to be bought and installed at a significantly higher one-time cost.

 

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