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LeadMaster Announces Certification for SaaS System
To participate in the certification program, a lead provider will register and receive access to the LeadMaster system as well as instructions on integrating and sending leads, company officials say: "The lead provider will test the integration to complete the certification process."
Back in July, TMC reported that LeadMaster announced the addition of round-robin lead management software to help clients automate their lead distribution. The LeadMasterCRM application is deployed via Software as a Service "so the new round-robin lead management software is immediately available to all LeadMaster users," according to company officials at the time.
LeadMaster officials say the product can accept data from "every industry. In addition to the demographic fields lead providers have an unlimited number of user-defined fields available through the LeadMaster custom form technology."
Brownell says this will "turbo-charge" lead generation campaigns and "make it easier for companies of all sizes" to turn prospects into customers: "We've invested 12 years of development work into the LeadMaster lead management."
David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.
Edited by Stefania Viscusi