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Meltwater Group Launches Meltwater Press

By Anil Sharma
TMCnet Contributor

Meltwater Group, a global SaaS (News - Alert) company, has launched of Meltwater Press, a Web-based database that identifies media contacts by topic using Meltwater's newest innovation in the field of natural language processing or, "NLP."

Officials with Meltwater claimed that Meltwater Press is the only media database that offers intelligent search of recent media coverage to identify the most accurate contacts where competing products provide search through a journalist's pre-defined beat.

'As the media landscape continues to evolve, journalists' beats are constantly changing and the only way to truly know who is covering a topic is by reading their recent articles,' said Jorn Lyseggen , CEO, Meltwater.

Lyseggen said that the clients have long requested a way of getting more information on reporters that cover their topics of interest, and the company has developed a new take on media list building that saves reading and research time and thus improves efficiency.

Company officials said that Meltwater Press finds and extracts key words and phrases that define the major themes or topics in news articles, features and columns and then provides contact information for the person who wrote the piece.

For communications professionals and marketers, this process significantly increases the chance of reaching the most appropriate contact or vital influencer in an industry.

According to company officials, the system reads, analyzes and indexes several hundred thousand articles a day from more than 250,000 reporters, editors and bloggers.

'Meltwater Press is a natural extension of our product offerings,' said Lyseggen.

He said that the company monitors traditional news through Meltwater News and social media through Meltwater Buzz, and with the introduction of Meltwater Press the company completes its service offering by helping the customers find a better way to engage with the influencers that drive the news.

Company officials said that Meltwater Press offers a distribution tool where users can send an unlimited number of press releases, media advisories, pitches and other content to their targets.

The product interface is designed with functionality and ease-of-use in mind, and requires no specialized hardware, software or extensive training. As the service is Web-based it allows users to build media lists and send out information from virtually any location, company officials said.