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Unica Announces Advancements in SaaS Architecture

By Calvin Azuri
TMCnet Contributor

Unica Corporation,  a provider of marketing software solutions, has announced significant advancements in its software-as-a-service "SaaS (News - Alert)," architecture- which powers the Unica OnDemand product line.

Maximum use of cloud computing and content delivery network resources is made by this innovative architecture, to improve the performance, scalability, and reliability of Unica OnDemand products, which will further benefit marketers, businesses, and consumers.

The Unica architecture improves productivity by speeding application responsiveness for marketers. For businesses, Unica's utilization of cloud computing technology delivers an even higher level of reliability and scalability. And finally for the consumer, the Unica architecture provides a better web site experience by accelerating the delivery of personalized web site content, landing pages and other online assets.

Eric Peterson, senior partner  and founder  at Web Analytics Demystified says, that Unica is an online marketing technology company with mature, scalable, and reliable SaaS solutions. He added that Unica will be able to offer its users improved experiences and accelerated application performance by putting its product intelligence into the cloud.

Unica's revolutionary SaaS infrastructure underpins the Unica OnDemand product line which includes Unica NetInsight, Unica Interactive Marketing, Unica Marketing Operations, Unica Search and Unica Pivotal Veracity. More than 20,000 marketers all over rely on Unica's on-demand software.

Elana Anderson, vice president of products at Unica says that the majority of technology innovation is presently focused in the areas of software-as-a-service and cloud computing. She stated that most of the current marketers have a growing appetite for easy-to-implement, easy-to-use solutions that reduce total cost of ownership and demands on internal IT resources.  Hence this initiative enables them to deliver unparalleled reliability of service and will also enable their products to easily scale to meet the increasing amount of customer traffic.