NetApp, a company specializing in storage and data management solutions, has announced a key enhancement to the 2010-2011 NetApp Partner Program with the integration of service providers as part of the broader NetApp partner ecosystem.

"A fundamental component of the NetApp growth strategy is our ability to develop differentiated pathways to market," Julie Parrish (News - Alert), vice president of Global Channel Sales for NetApp said.

"Integrating service providers into our innovative NetApp Partner Program is key to this strategy and provides important focus on partners that can enable our enterprise customers' move to cloud environments. Today's enhancements to our NetApp Partner Program combined with our go-to-market approach are further testaments to our commitment to provide opportunities for partners to participate in the latest end customer trends," Parrish added.

Effective immediately, the NetApp Partner Program for Service Providers, which was developed in recognition of this change in IT consumption patterns, is said to support best-of-breed providers as they build and deploy enterprise-class cloud services on NetApp. It offers a range of benefits to connect them with enterprise customers.

This global program, which, according to the company, is the first of its kind in the storage industry, is aimed at strengthening the relationship between NetApp, its key service provider partners, and its value-added reseller (VAR) partners.

Service providers who join the NetApp Partner Program can build their cloud service offerings on efficient NetApp storage and data management solutions, allowing them to operate profitably based on low-cost and predictable service levels. Moreover, they can also gain access to a wide range of unique tools and programs delivered by NetApp, including technical, training, and service benefits, as well as marketing and sales support, all geared to allow service providers to differentiate their services, speed time to market, and grow their revenues.

VARs can directly align with NetApp preferred service providers to offer cloud solutions to the end customer. This allows VARs to meet demand for cloud services and grow their business without investing in new data centers. Moreover, they can also guide their customers based on NetApp.

Also, through the tighter integration between NetApp and its VAR and Service Provider Partners, enterprise customers benefit by receiving better guidance and access to industry-leading cloud services as they plan and execute a hybrid data center strategy.

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