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'Oracle's All Encompassing CRM Suite' Projected as a Boon for Organizations

By Mini Swamy
TMCnet Contributor

Forrester Research is a technology and market research company that provides pragmatic advice to global leaders in business and technology. With hundreds of analysts and coverage areas, it is perhaps the only company that creates forward-thinking research specifically for the organization.

It conducted research on the CRM suite for large and midsized organizations, for the second quarter of 2010. The reports were published in June 2010 and were written by Vice President and Principal Analyst William Band.

Both the reports positioned Oracle (News - Alert) CRM On Demand as a Leader. This was based on the fact that it had achieved tremendous success in the market by replicating the benefits of other CRM SaaS (News - Alert) solutions. Its strong usability, low costs, quick time-to-value, attracted midsized organizations. Units of large companies are also gradually seeing the benefits of the Oracle CRM on Demand.

The report also found that the innovative new features enhanced its appeal in the market. Social CRM, which promoted increased collaboration and differentiated sales and services to end customers, was a strong point in its favor. The sales force automation, partner channel management, sound support service, data management and analytics empowered users more than before.

Oracle's Siebel CRM, designed to provide robust capabilities helped to better address customer needs. Large organizations that used this function had achieved best-of-breed status for most CRM. functionalities.

In addition, some other options for ERP customers appears to have impressed Forrester (News - Alert). It recognized Oracle's E-Business Suite CRM and Oracle's PeopleSoft Enterprise CRM. While the business suite provides ease of integration into the rest of the system, it also offers strengths in field service and sales compensation management. 

Anthony Lye, SVP of Oracle CRM was immensely pleased that Forrester had recognized Oracle for its diverse range of solutions, experience and flexible deployment options. He was confident that Oracle CRM was capable of transforming customer experience by promoting customer acquisition, increasing loyalty, lowering the cost of marketing, selling, and servicing.

Over 65,000 customers worldwide rely on Oracle's complete, open and integrated enterprise applications to achieve superior results. Oracle provides a secure path for customers to benefit from the latest technology advances that improve the customer software experience and drive better business performance.

In a related news release, MonierLifetile, the reputed U.S. manufacturer of superior energy efficient concrete tile roof systems, has selected Oracle CRM On Demand to increase new business opportunities, productivity and sales conversions throughout its sales and marketing organizations.