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FocusDriven the Platform to Manage Communications, Marketing, and Fundraising

By Calvin Azuri
TMCnet Contributor

FocusDriven is a fast-growing advocacy group for victims of motor vehicle crashes that involve drivers using cell phones. The company recently selected Orange Leap (News - Alert) On-Demand as its platform for managing the growth of their constituent relationships, communications, and fundraising efforts.

Orange Leap currently provides a highly innovative and easy-to-use SaaS (News - Alert) platform that builds relationships between an organization and its constituents and donors. The platform is used by organizations from all across the world; Orange Leap is a powerful, full-featured, constituent relationship management solution designed specifically for nonprofits.

FocusDriven has been expanding really fast, in spite of the lack of a sophisticated tool to manage the many communications, marketing, and fundraising efforts that is required to address this significant and growing international problem created largely by the current craze of texting and talking on a cell phone while driving.

In a press release, Jennifer Smith, founding board member and president of FocusDriven, said, "Orange Leap will be our database of record for managing all of the important information about our constituents and donors; however, the real value of Orange Leap to FocusDriven is the automation of the fundraising and communications strategies we build into the system through powerful business rules. In addition to its powerful business rules engine which allows us to grow without adding staff, we also like the fact that Orange Leap on-Demand is easy to use and has a robust feature set built exclusively for nonprofit organizations like us."

FocusDriven is one of many nonprofits organizations that have recently selected Orange Leap over competitive constituent management solutions because it’s extremely easy to use, has powerful automation and robust feature set, all in a true online SaaS platform.

Randy McCabe (News - Alert), founder and CEO of Orange Leap, said, "We are very excited to be supporting such an important cause with FocusDriven. They are a great example of an organization whose needs quickly outgrew their technology. With our innovative product that actually automates a lot of the fundraising and communications for you delivered in a true software-as-as-service platform, nonprofits quickly understand that moving to Orange Leap is the smartest and safest thing they can do to help them grow."