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Convio Enables Nonprofits to Engage and Communicate with Donors

By Carolyn J Dawson
TMCnet Contributor

More than 1,300 nonprofit organizations raised $1 billion funds online in 2010 by leveraging Convio’s integrated fundraising software, which represents a 64 percent increase over the funds raised last year. Based on a multi-tenant SaaS (News - Alert) architecture, Convio's fundraising software is designed specifically for the nonprofit sector. Nonprofits organizations can leverage the integrated, on-demand online marketing, fundraising and advocacy suite to empower and support their efforts to persuade constituents in donating for a cause, and also support traditional marketing and communications.

In a press release, Gene Austin, CEO for Convio, said, “Nonprofit organizations of all shapes and sizes have created extraordinary levels of social, cultural and political impact and are playing an increasingly important role in shaping our world. We are proud to know that they are using our software and services to set the standard for integrating online fundraising and marketing with traditional fundraising and communication's channels to better engage and communicate with donors, volunteers and other constituents.”

Convio Common Ground, the constituent relationship management system, is designed to be simple and flexible enough to enable nonprofits to build and manage relationships with donors, volunteers and other constituents across all channels, either offline or online. Based on the Force.com platform supplied by salesforce.com, major software upgrades can be transmitted to reflect the latest innovation and product enhancements thus eliminating the hassles and headaches related to traditional software upgrades and maintenance.

Commenting on Convio’s best-in-class SaaS service, Austin further commented that Convio’s open architecture platform helps integrates new and emerging technologies such as mobile applications and social networks thus enabling nonprofits to reach and manage large number of audiences and relationships. Convio TeamRaiser empowers online registration, fundraising and participant communications for several fundraising events across North America. Using the application, organizations can easily create and maintain personal fundraising web sites and email and also leverage social media such as Facebook (News - Alert) and Twitter to request for funds from family and friends.

Austin further stated that Convio was honored to partner with such nonprofits to support the growth of the online channel and also enables integration of traditional direct mail and new emerging channels with innovative software and services boosting fundraising results.