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Constant Contact E-mail Marketing Tool Most Effective

By Carolyn J Dawson
TMCnet Contributor

Following the Crain’s Small Business Forum session on “NetMarketing: Mapping Social Marketing Strategies,” Constant Contact (News - Alert) will deliver a free seminar on “Power of E-mail Marketing” for Chicago-area small businesses. With the help of practical tips and advice on using e-mail marketing, the seminar will help organizations grow so as to reach out to numerous customers. As the most effective, affordable and easy-to-use marketing tool, e-mail marketing helps build engaged customer relationships through new and repeat customers.

Attendees attending the “Power of E-mail Marketing” session or those visiting Constant Contact’s booth at the small business forum will enter the drawing to win a free Flip Video. All those attendees who attend both the session gain the chance to enter the drawing twice, thus doubling their chance to win the prize. In a press release, Steve Robinson, regional development director of Constant Contact, said, “Industry statistics show that small businesses represent the majority of US employers, but only 50 percent of them survive beyond five years. Armed with the right tools and information, small businesses can increase their success rate. Our free seminar is specifically designed to arm time-strapped small business owners with proven tips to help them find their winning formula for success.”

The “Power of E-mail Marketing” seminar will benefit most small business owner yearning to know the advantages of e-mail marketing in business growth, especially those business owner who believe that e-mail marketing is either too expensive or those who think that it benefits only large enterprises. The seminar will also enlighten those business owners who are unsure of the e-mail marketing content and those who think it is waste of time and money. The seminar attendees will learn to create and deliver high highly branded, professional-looking e-mails designed to wow customers and prospects. The seminar will also include best practices guide for permission based e-mail marketing including list building, higher click through, setting objectives, sending e-mail campaigns, tracking and using results for business growth.

By leveraging Constant Contact's e-mail marketing, social media marketing, event marketing, and online survey tools, small business can enjoy success by building and retaining customer relationships. Constant Contact's easy-to-use, affordable online tools helps create and deliver personalized, professional communications that engage variety of customers who either connect online via e-mail or through social networks sites.