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Webtrends Facebook Analytics Provides LeapFrog with Insight

By Carolyn J Dawson
TMCnet Contributor

LeapFrog Enterprises (News - Alert) strives to increase awareness, improve customer relationships, and reach more potential customers, hence selecting Webtrends to help understand and measure the value of its Facebook (News - Alert) custom tabs and applications. By tracking visitor activities on its Facebook page, Webtrends Facebook Analytics insight will enable LeapFrog to optimize social presence and enhance customer relationship with the brand.

LeapFrog is a leading developer of innovative, technology-based learning tools that provides fun learning activities for children of all ages. LeapFrog brand is trusted among parents, teachers and children alike, with worldwide deployment of more than 120 million platforms, books and games and has also launched multisensory technology across 100,000 classrooms. Facebook provides an ideal platform for LeapFrog to share new and pertinent product information, and post videos as well as photos of products in action, thereby enabling LeapFrog to connect with the audiences better. Facebook also allows LeapFrog community to post view, reviews and participate in discussion, as well as highlighting success stories thereby improving customer interaction and iteration.

In a press release, Jaeme Sines Laczkowski, senior community relations manager at LeapFrog, said, “We have a highly engaged community that is passionate about our brand, and Facebook allows us to connect with them and empower them to bring our brand promise to life through shared customer experiences.” Webtrends Facebook Analytics measurement tool tracks visitor activity to a page and provides insight into advertisements, custom applications, custom tabs, Flash, links, e-mail signups and more.

Hope Frank, CMO at Webtrends, said, “As the most visited site on the Web, Facebook houses a nearly unlimited amount of data that holds significant promise for the marketing world. LeapFrog tapped Webtrends Facebook Analytics to harness that information, and as progressive marketers we will be able to gather the insight they need to iterate their customer experience and support their brand.”

As the leader in measurement, optimization and integration of content across digital channels, Webtrends helps digital marketers create measure and improve campaigns across all digital channels thus maximizing online marketing investment. Webtrends products and services are deployed across leading brands and global organizations such as Microsoft (News - Alert), Toyota, The New York Times and General Mills.