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Vringo's Agreement with Bango Gives UK Subscribers Access to Video Ringtone Service

By Anil Sharma
TMCnet Contributor

Vringo, Inc., a provider of video ringtones and personalization solutions for mobile devices, has expanded its agreement with Bango, a mobile billing services provider, to allow subscribers from all UK mobile operators to get paid access to the Vringo (News - Alert) video ringtone platform.

Officials with Vringo said that the company will now be able to broadly launch a commercial video ringtone service in the U.K., where all U.K. mobile subscribers can pay for the service directly via their mobile phone bill, irrespective of the carrier that they use.

This Bango (News - Alert)-provided direct billing functionality will be implemented in connection with the launch of Vringo's co-branded service with Orange U.K. scheduled for later this quarter.

"Bango provides us with the flexibility to target virtually all mobile users in the U.K. This ability will maximize the addressable market when we launch our commercial service in the UK later this quarter,” said Andrew Perlman, president of Vringo, in a statement.

Perlman said that Bango is an excellent service enhancement for Vringo's app so that the company can totally unlock Vringo's social and viral potential.

"I have carried Vringo on my phone and have really enjoyed the application. I am now delighted that Bango will enable Vringo to reach all UK mobile subscribers so they can also enjoy the new experience of video ringtones," said Ray Anderson, CEO of Bango.

Company officials said that Vringo's fully-hosted carrier platform is currently deployed for international mobile partners in five markets with several new launches anticipated this quarter.

Vringo's scalable, cloud-based distributed application architecture enables a carrier's subscribers to browse and download mobile videos, set them as video ringtones and instantly share them with friends.