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Acxiom, Lealta Media Announce Agreement to Transform Customer Engagement, Loyalty

By David Sims
TMCnet Contributing Editor

From Little Rock, Ark., comesnews that Acxiom (News - Alert) Corporation, which sells marketing services and technology, signed an agreement with Lealta Media to “further transform customer engagement and loyalty.”

“The concept of loyalty is changing, with many components required to drive engaging customer loyalty,” said David Baker, vice president for Acxiom Global Multichannel Marketing Services in explaining the move. “Lealta has a leading program that operates seamlessly on multiple touchpoints, with very distinctive features that can add tremendous value to our client base.”

Company officials said this means Acxiom can help marketers “more cost-effectively incentivize repeat purchases by applying deep consumer and media insight, and by implementing capabilities that optimize customer value at every interaction.”

Lealta, for those who haven’t heard of them, is a marketing services company, and the operator of BondRewards, a national savings alliance that rewards consumers with U.S. Savings Bonds or cash for shopping or non-shopping behavior at hundreds of participating merchants.

Earlier this month, TMC’s (News - Alert) Narayan Bhat reported that Acxiom calledonretailers to cash in heavily on last-minute shopping by Christmas shoppers by adjusting their December marketing strategies, according to new research released by.

The report titled “Generate More Jingle This Holiday Season,” said two out of 10 consumers don’t start their Christmas shopping until December, providing enough time for retailers to capitalize on the season.

“BondRewards enables a fundamentally new and better way to drive customer engagement and loyalty,” said Ken Thompson, chief executive officer of Lealta, in a statement. “It rewards both shopping and non-shopping behavior with a currency that is good for America. As a coalition, BondRewards addresses the weaknesses, like breakage, of traditional loyalty programs, and may also replace or complement a current loyalty program. In short, BondRewards significantly improves customer acquisition, engagement and retention for marketers.”