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Emailvision Acquires ObjectiveMarketer

By Deepika Mala
TMCnet Contributor

Emailvision, the major player in software as a service for e-mail marketing, successfully completed the acquisition of ObjectiveMarketer, a pioneer in social media marketing.

The online marketers, through this acquisition will be able to efficiently plan, automate, execute, and measure social marketing campaigns.

Emailvision, since its inception in 1999, has moved from a novelty to a mainstream form of communication for brands around the world. It has created a disruptive force in online marketing. Owing to the e-mail marketers’ need to seamlessly integrate social media into their everyday campaigns and measure return on investment, Emailvision has made this acquisition.

In a press release, Nick Heys, CEO of Emailvision, said: “The acquisition of ObjectiveMarketer is an incredibly exciting step in the evolution of both Emailvision and online retention marketing. Social media has rapidly evolved from becoming a personal habit to a business- critical form of communication and revenue generation for brands. Online marketers need to manage marketing programs across all of the major social media channels. It’s also evident that many email marketers are increasingly required to be community managers; they need the tools that can rapidly help them to adapt to this new role. Working together, Emailvision and ObjectiveMarketer will provide an industry first for these professionals by giving them solutions that automate campaign management and provide measurable results across every major online marketing channel.”

In social marketing today, ObjectiveMarketer is one of the most pioneering companies. Some of the most innovative brands in the world including Cisco (News - Alert) WebEx, Answers.com, BMW Motorrad, and MINI Colombia, use the ObjectiveMarketer software. Emailvision’s flagship product, Campaign Commander, which is used by thousands of online marketing managers around the world to manage their e-mail and mobile campaigns, will be expertly complimented by ObjectiveMarketer’s social capabilities.

Industry leaders, who are setting the pace and establishing best practices in campaign management across all of the major channels including e-mail, social media, mobile devices, and SMS, are represented by the combination of Emailvision and ObjectiveMarketer.

ObjectiveMarketer, according to a recent report from Mashable, was identified as a company defining the future of social media industry – “Higher level tools and systems from companies like ObjectiveMarketer can help push the entire industry forward”1.

In a press release, Amita Paul, founder and CEO of ObjectiveMarketer, said: “We’re delighted to become a part of the Emailvision family and are very much looking forward to maintaining the high levels of innovation we have established at ObjectiveMarketer. We feel our product compliments Emailvision’s Campaign Commander perfectly and that we will now be able to significantly accelerate and scale the leading technology and support we provide to both existing and potential clients.”

In related news, Flutteroo auctions entered into a partnership relation with Emailvision to develop and spearhead its email marketing strategy.

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